You must convert visitors into leads to become a profitable business
Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece of the online action.
The Digital Marketing funnel is a strategic model that represents the entire buying journey of the personas, from the moment they know your brand until the time they become customers. This concept is widely used among salespeople but has also become a fundamental resource for the success of marketing actions.
With the rise of new-age tech and consumer startups, there is no limit on the ways you can get attention from people. We have click-based ads, YouTube ads, banner ads, story ads and so on. But at the same time, digital marketing is also getting more challenging.
While running ads is relatively easy, the biggest challenge for most startups and digital marketers is getting an ROI on the ad dollars spent on these various channels. It’s difficult to get an ROI because funding the ad spend is challenging, unless the customer transacts with you and makes a profit for you,
Anyone can fund ads with investor money in the initial stages, but that’s not a sustainable way to build the funnel for the long term. The most important question to ask in digital marketing is not how and where to run the ads, but how to make sure there is an ROI on the ad dollars spent and sustaining the campaigns for the long term.
The funnel concept
There are different stages in the funnel, and the only way to make an ad campaigns work is to make sure that all the stages of the funnel are built in a solid way. In general, branding campaigns are out of the question for small businesses that are bootstrapped. Just putting your brand name on TV and banners is not going to convert viewers into customers.
Digital marketing becomes more effective when it’s focused on lead generation. Collecting names, emails, and phone numbers are the best way to bring potential customers into the funnel. And the best way to get viewers to opt in is to give away a free resource in return. This is usually called a lead magnet because it attracts the leads. Think of it like an ethical bribe that you give to the visitor in return for their email ID and the permission to market to them again through email.
Most brands (both B2B and B2C) kind of mess it up after this stage. The leads are cold and will not be in a position to buy your product or service. Trust needs to be built. Trust grows with engagement and engagement comes with good content.
Since ad campaigns are at scale, the nurturing needs to be done at scale. And the only way to nurture thousands of leads is with marketing automation. Marketing automation also needs to be personalized at scale in a process I call deep marketing.
Deep marketing involves creating a marketing funnel where every segment of your potential customers and leads get unique content that is relevant to them. The higher the relevancy, the faster the cold leads become warm leads. The process of converting cold leads into warm leads takes time, and the best way to achieve this is to send a sequence of emails spaced out in a 2-3 day window.
Trust needs to be built before you can start selling to the leads. You need to nurture the leads over time to efficiently convert cold leads into warm leads. But warm leads are not the solution. Warm leads do not put money in the bank. Warm leads need a nudge if you want them to become paying customers. You need to gently push them towards a transaction without coming off as sleazy and pushy.
If the first stage is attention and the second stage is building trust, a compelling copy and sales pitch is the third and the most important stage of the funnel.
Someone trusting you doesn’t mean anything until they are ready to use that trust to transact with you. Warm leads can be converted into paying customers using a variety of sales methods. You can use sales pages, sales videos, sales meetings, group sales through webinars or even offline meetings.
The effectiveness of an ad campaign depends not just on the ads, but on the nurturing sequence and the sales efficiency. If the transaction happens successfully and turns out a profit, you can take profit from the transaction and reinvest it back into ad campaigns to grow.
This process, done for a long enough time, builds a reputation for the brand. The brand’s reputation also helps with the ads and pushes up response rate metrics such as the click-through ratio, visitor-to-leads ratio, and the lead-to-customer ratio.
Entrepreneurs rely on consistent lead generation to sustain their business. But without a marketing funnel, you don’t have a blueprint for generating leads.
A marketing funnel describes the systematized sales journey for your customers. It’s a type of content strategy that routes new prospects and website visitors into making sales. Marketing funnels are long-term projects designed to draw in new visitors, keep them coming back and, eventually, turn them into paying customers.
They’re not just a gimmick, either. A study in Hardvard Business Review found that companies with simple, well-designed marketing funnels are 62% more likely to close high-quality sales. For landing higher quality sales and repeat customers, building a well-functioning funnel can make all the difference.
The best part is, you don’t need fancy subscription software to build an effective marketing or sales funnel. You can bootstrap a funnel across just about any industry or niche to generate leads. In this article, I’ll show you how I help my clients build lead-converting marketing funnels using a simple three-phase formula.
Phase 1: The Awareness Funnel
The awareness phase of your funnel is dedicated to attracting new prospects. At this stage, you’re previously unknown to your audience and you’re looking to make a strong but unassuming first impression.
Here you should be creating informative content that addresses problems or questions your audience might not even be aware that they have. For instance, “5 Things You Can’t Forget When Remodeling Your Kitchen” or “How To Keep Your Dog Active During the Winter” are topics that are well-suited for the awareness stage.
Although your content can take any form, most consist of the following:
• Long-form blog articles.
• YouTube videos.
• Podcast episodes.
I recommend using keyword research software like Moz, SEMrush or Ahrefs to find what your audience is searching for within your niche. Keywords with key search volume (> 1,000) have to do with topics and questions that are commonly asked within your industry or niche. Seek these out and create content based on these high-volume keywords.
The key is to create excellent, well-sourced and easy-to-read content that genuinely helps solve the problems your audience might be facing. Use your awareness-phase content to bring positive attention to your brand, adding value to your audience by solving legitimate problems for free.
Phase 2: The Consideration Funnel
The consideration stage is dedicated to an audience that has a specific problem in mind and wants to find solutions or products to address it. While they’re not quite ready to take out their credit card, at this point they’re looking for trustworthy sources for information about a product they have in mind.
At this stage, you want to create informative content that focuses on specific types of solutions or products — for example, “What’s The Perfect Refrigerator Size for a Family of Four?” or “How to Get More Value Out of Your Rawlings Baseball Glove” are excellent content ideas for the consideration stage.
Once you’ve prepared content at the consideration stage, revisit your awareness content and add in links to your related consideration content. This way, you can route prospects to the next stage in their buying journey. Just make sure that there’s a natural and logical link between the content you’re linking between; otherwise, it’ll seem forced and can spoil any trust or goodwill you’ve built with your prospect.
Phase 3: The Decision Funnel
The third phase of the funnel, the decision stage, is the closer. This is where your audience members have their wallets out and are ready to make a purchase. Naturally, this stage is dominated by content that reviews, aggregates or compares products, such as:
• Product Roundups: “The Top 10 Best Cat Food Products for Senior Cats”
• Head-To-Head Comparisons: “Apple Watch vs. Fitbit: Which Is Better in 2021?”
Your calls to action (CTA) have to be strong at this stage. There should be multiple buying opportunities on the page, and product links should be included wherever they naturally fit. This is where you’re converting prospects into customers, so make sure you’re providing honest, in-depth content that readers will trust.
You’ll notice that there’s a continuity between each stage of the funnel. Your awareness content should link to consideration content, which, in turn, should link to decision content. In this way, your strategy resembles a “funnel” that, eventually, leads to a sale.
Master The Art Of Funnel-Building
As an entrepreneur, it’s essential that you create content that caters to your audience’s needs. With e-commerce, the sales process is a long game. You need, at minimum, a three-stage funnel to attract prospects, win their trust and bring them back when it’s time for them to close the deal.
A Salesforce survey found that 79% of marketing leads never end in sales. With a marketing funnel, you can stop the bleeding. Marketing funnels are simple three-part blueprints for routing your prospects into paying customers.
Don’t rely on prefabricated and costly funnel building software. Instead, save your money and spend it on ads to promote your content. If you follow this basic, three-step formula to building a marketing funnel, you can put your business on the path to search engine optimization (SEO) success and bring prospects into your business organically.
Kaufen Sie die besten Backlinks und den Backlink-Service für SEO
Die Bereitstellung von Backlink-Services für Ihre Website ist der wichtigste Faktor, um Ihnen ein hohes Ranking im SEO zu verschaffen. Jetzt Backlinks Kaufen
Das Ranking bei Google ist nicht schwer. Alles, was Sie brauchen, ist eine gesunde Anzahl von Backlinks von verweisenden Domains, die in den Augen von Google Autorität und Vertrauen haben.
Bester Backlink-Service
Backlinks richtig kaufen in 2022
Wenn Sie Linkbuilding ausprobiert haben, wurde Ihnen wahrscheinlich die Möglichkeit angeboten, Backlinks zu kaufen.
Einige Link-Builder werfen Geld auf jede alte Website, und einige skrupellose Website-Besitzer Making a Killing.
Aber wenn viele Websites nur auf Sie verlinken, wenn Sie sie bezahlen, kann es verlockend sein, einige dieser Websites in Anspruch zu nehmen, insbesondere wenn es sich um eine qualitativ hochwertige Website handelt.
Aber ist es sicher, Backlinks zu kaufen, und wie sollten Sie es tun? Schauen wir uns die Argumente an.
Sollten Sie Backlinks kaufen?
Unserer Meinung nach verpassen Sie Links von einer riesigen Auswahl hochwertiger, relevanter Websites, wenn Sie sich weigern, für Backlinks zu bezahlen.
Was ist Suchmaschinenoptimierung?Suchmaschinenoptimierung – englisch search engine optimization (SEO) – bezeichnet Maßnahmen, die dazu dienen, die Sichtbarkeit einer Website und ihrer Inhalte für Benutzer einer Websuchmaschine zu erhöhen. Die Optimierung bezieht sich auf die Verbesserung der unbezahlten Ergebnisse im organischen Suchmaschinenranking (Natural Listings) und schließt direkten Traffic und den Kauf bezahlter Werbung aus. Die Optimierung kann auf verschiedene Arten der Suche abzielen, einschließlich Bildersuche, Videosuche, Nachrichtensuche oder vertikale Suchmaschinen.
Die Suchmaschinenoptimierung ist ein Teilgebiet des Suchmaschinenmarketings.
Neugierig?
Lassen Sie uns über Linkaufbau sprechen
Do you have a competitor with less backlinks and less content beating you in the search engines? Here is why and how to win those rankings.
“1. I have worked on multiple projects. I have seen websites with 1,000 backlinks beat websites with 100,000 backlinks. And the same 1,000 backlinks site beaten by a content currating/stealing (copy paste content with a backlink to source) website. So, how important are backlinks as ranking factors?
2. Is getting 1,000-3,000 backlinks from one site seen as spam? Because I have seen some good companies doing that.”
I’d like to start by answering the second question first.
Is Getting Thousands of Links from One Site Considered Spam?
It is situational if it will be spam or not.
The main determining factor is if the links are seen as natural vs. paid or a deliberate attempt at trying to get backlinks.
Providing databases and feeds to sell products on other sites that link to your site.
Having bloggers or publishers create a store without “sponsored” or “nofollow” attributes on their links.
Banner ads – run of site, category, etc., because they are paid placements.
Widgets, feeds, and badges with keyword-rich backlinks.
Widgets, feeds, and badges that are clearly marketing ploys and not something exclusive or real.
If the site is part of a PBN (private blog network) regardless if you paid or earned the links.
Using scholarships and other gimmicks.
Leaving comments on blogs, in forums, or on community websites.
Keyword-rich links to category pages or products that you do not manufacture.
Anything that isn’t clearly earned by merit.
Those are just a few examples.
So yes and no.
Sometimes they are seen as spam and other times they may not be.
It depends on the links, your relationship with the website, and if they are natural or not.
Now onto your first question.
Are Backlinks Important for SEO?
Yes, backlinks are 100% important for SEO. But it is not a numbers game.
I have one client ranking and beating out national brands without many links.
They even rank above the governing body for their industry for that governing body’s own trademark terms.
The quality of the links they acquired helped, but they started ranking based on site structure, quality content, the way the page renders, and site structure before we got the first links.
Oddly enough they have also gotten a backlink from that governing body because of the content we created. (Talk about a major win!)
Backlinks are only one of the signals a search engine uses.
The entire purpose of a search engine is to show a person searching the most relevant response, formatted in the best way possible to and in the fastest and most accessible way.
That could be a paragraph or list of text, a video, images, or mixed media. This is equally if not more important than backlinks.
Why a Site with Less Backlinks Outranks a Site with More
To answer the question about why a site with fewer links will outrank a site with a ton, or how to get your website with a few links to outrank one with a few hundred thousand you need to look at what a link is.
Before we had smartphones, schema, and concepts like E-A-T, the search engines needed a way to determine the trust of a website and a specific page within that website.
Grow Your Business With Vetted Freelancers Today Fiverr Business gives your team the tools to collaborate and delegate with the world’s largest selection of talented freelancers for any need.
Now that PageRank doesn’t exist (at least as we knew it back then), we have other ways to help build the trust and authority of our website.
If your website and the page in particular meet these trust and authority signals, you may now have the ability to compete with the website and webpages that have more links.
You can build trust by have licensed and credible people in the niche create or sign off on your content.
Just because someone is your CEO does not mean they are credible or established. That is one of the hardest pills for an executive to swallow.
Source the content to the author and relevant sources using links and schema.
Have a solid internal linking structure that provides more explanations for concepts or resources mentioned in your content.
Provide a better explanation of the concept, formulate an easier way to purchase, or have better formatting that is easier to digest.
You can also:
Be as ADA-compliant as possible (the more people that can access your content, the better the experience for everyone giving search engines a reason to show your page over another).
Have lightning-fast load times so people on mobile devices and slow connections can access your content.
Add proper schema to define what is on the page and in each section.
Use proper site structure and make sure your most important pages are being referenced when it is natural.
Check your Core Web Vitals now that search engines like Google are doubling down including cumulative layout shift (CLS).
Yes, quality backlinks will help you rank more easily than merit alone, but there are things you can do while you begin acquiring links so that you can beat a website or webpage that has 10X or 100X the amount of links you do.
Got a question about SEO? Send us an Email. You might see your answer in the next #post!
In der heutigen digitalen Welt ist es für Unternehmen unerlässlich, online präsent zu sein und ihre Zielgruppe zu erreichen. Eine effektive Methode, um dies zu erreichen, ist die Suchmaschinenoptimierung (SEO). SEO ist ein vielseitiger Ansatz, der darauf abzielt, die Sichtbarkeit einer Website in den Suchmaschinenergebnissen zu verbessern. Hier sind 20 Gründe, warum SEO für Unternehmen wichtig ist.
Erhöhte Sichtbarkeit:
Durch SEO-Maßnahmen kann eine Website in den Suchergebnissen höher ranken. Das bedeutet, dass potenzielle Kunden eher auf das Unternehmen aufmerksam werden und die Website besuchen.
Steigerung des Website-Traffics:
Mit einer besseren Sichtbarkeit in den Suchmaschinen wird auch der Traffic auf der Website erhöht. Mehr Besucher bedeuten mehr Chancen für Conversions und Umsatz.
Gezielte Zielgruppenansprache:
Durch die Optimierung für bestimmte Keywords können Unternehmen ihre Zielgruppe gezielt ansprechen. Dadurch wird die Wahrscheinlichkeit erhöht, dass Besucher, die nach spezifischen Produkten oder Dienstleistungen suchen, auf die Website gelangen.
Langfristige Effekte:
Im Gegensatz zu anderen Marketingstrategien haben SEO-Maßnahmen langfristige Auswirkungen. Einmal implementiert, können sie kontinuierlich Traffic und Sichtbarkeit generieren.
Glaubwürdigkeit und Vertrauen:
Unternehmen, die in den Suchergebnissen hoch ranken, werden oft als vertrauenswürdiger angesehen. SEO hilft dabei, die Glaubwürdigkeit einer Marke aufzubauen und das Vertrauen der Kunden zu gewinnen.
Konkurrenzvorteil:
Wenn Unternehmen in den Suchmaschinenergebnissen besser abschneiden als ihre Konkurrenten, haben sie einen klaren Vorteil. SEO ermöglicht es Unternehmen, sich von der Masse abzuheben und die Konkurrenz zu überholen.
Verbesserte Benutzererfahrung:
SEO beinhaltet auch die Optimierung der Website für eine bessere Benutzererfahrung. Eine benutzerfreundliche Website mit schnellen Ladezeiten und einfacher Navigation verbessert nicht nur das Ranking, sondern erhöht auch die Zufriedenheit der Besucher.
Lokale Sichtbarkeit:
Für lokale Unternehmen ist SEO besonders wichtig. Durch gezielte lokale SEO-Maßnahmen können Unternehmen in den lokalen Suchergebnissen erscheinen und Kunden aus ihrer unmittelbaren Umgebung ansprechen.
ROI (Return on Investment):
SEO bietet eine der besten Renditen im Vergleich zu anderen Marketingstrategien. Eine gut durchgeführte SEO-Kampagne kann langfristig zu einem hohen ROI führen.
Langfristige Kostenersparnis:
Im Gegensatz zu bezahlter Werbung erfordert SEO keine fortlaufenden Zahlungen für jeden Klick oder jede Impression. Einmalige Investitionen in SEO können langfristig Kosten sparen.
Mobile Optimierung:
Mit dem zunehmenden Gebrauch von Smartphones ist die mobile Optimierung von Websites entscheidend. SEO umfasst auch die Anpassung einer Website für mobile Geräte, um eine reibungslose Benutzererfahrung zu gewährleisten.
Erreichbarkeit rund um die Uhr:
Eine gut optimierte Website ist rund um die Uhr verfügbar. Potenzielle Kunden können zu jeder Tages- und Nachtzeit Informationen über das Unternehmen abrufen.
Verbesserte Conversion-Raten:
Durch die Optimierung der Website für relevante Keywords und eine bessere Benutzererfahrung können Conversion-Raten verbessert werden. Besucher, die gezielt nach Produkten oder Dienstleistungen suchen, haben eine höhere Wahrscheinlichkeit, zu Kunden zu werden.
Integration mit anderen Marketingstrategien:
SEO kann nahtlos mit anderen Marketingstrategien wie Content-Marketing, Social-Media-Marketing und E-Mail-Marketing integriert werden. Es verstärkt die Wirkung dieser Strategien und optimiert das Gesamtergebnis.
Veränderung des Kaufverhaltens:
Immer mehr Menschen suchen online nach Produkten und Dienstleistungen, bevor sie einen Kauf tätigen. SEO ermöglicht es Unternehmen, in diesem entscheidenden Moment präsent zu sein und potenzielle Kunden zu gewinnen.
Anpassung an den Kundentrend:
Kunden suchen ständig nach neuen Informationen und Produkten. Durch SEO können Unternehmen ihre Inhalte an aktuelle Kundentrends anpassen und relevant bleiben.
Messbare Ergebnisse:
Mit SEO können Unternehmen den Erfolg ihrer Kampagnen messen und verfolgen. Mithilfe von Analysetools können sie den Traffic, die Conversion-Raten und andere wichtige Metriken überwachen.
Internationaler Markt:
SEO ermöglicht es Unternehmen, auf dem internationalen Markt präsent zu sein und Kunden weltweit anzusprechen. Durch die Optimierung für bestimmte Sprachen und geografische Regionen können Unternehmen ihre Reichweite erweitern.
Markenbekanntheit:
Eine bessere Sichtbarkeit in den Suchmaschinen führt zu einer erhöhten Markenbekanntheit. Potenzielle Kunden werden auf das Unternehmen aufmerksam und erinnern sich möglicherweise an die Marke, wenn sie in Zukunft nach ähnlichen Produkten oder Dienstleistungen suchen.
Entwicklung langfristiger Kundenbeziehungen:
Durch die kontinuierliche Optimierung der Website und die Bereitstellung hochwertiger Inhalte können Unternehmen langfristige Kundenbeziehungen aufbauen. Eine positive Erfahrung auf der Website kann zu wiederholten Käufen und Empfehlungen führen.
Insgesamt ist SEO für Unternehmen unverzichtbar, um in der heutigen digitalen Landschaft erfolgreich zu sein. Es bietet zahlreiche Vorteile, darunter erhöhte Sichtbarkeit, mehr Website-Traffic, höhere Conversion-Raten und langfristige Kostenersparnis. Unternehmen sollten SEO als eine langfristige Investition in ihre Online-Präsenz und ihren Erfolg betrachten.
Die Suchmaschinensichtbarkeit (auch bekannt als „Suchsichtbarkeit“ oder „SEO-Sichtbarkeit“) ist der Anteil des Verkehrs, den eine Website von ihren Platzierungen in den organischen Suchergebnissen erhält.
Nehmen wir zum Beispiel an, dass Sie für ein bestimmtes Keyword auf Platz 3 rangieren.
Nun, laut unserer aktuellen Google-Branchenstudie zur Klickrate erhält das dritte Ergebnis in Google 18,6 % aller Klicks.
Das bedeutet, dass die Suchmaschinensichtbarkeit Ihrer Website für dieses spezifische Keyword 18,6 % beträgt.
Sie können die Suchsichtbarkeit Ihrer Website auch als Ganzes mit einem Tool wie SEMrush berechnen.
Diese Site-weite Zahl berücksichtigt alle Ihre Rankings. Und gibt Ihnen einen Sichtbarkeitswert, der auf jedem einzelnen Schlüsselwort basiert, für das Sie ranken.
Mit dieser Erklärung aus dem Weg, hier ist, wie Sie Ihre Sichtbarkeit in Suchmaschinen verbessern können:
1. Zielen Sie auf Long-Tail-Keywords ab
Das ist der Deal:
Wenn Ihre Sichtbarkeit in Suchmaschinen nicht so ist, wie Sie es sich wünschen, liegt das wahrscheinlich daran, dass Sie auf Keywords abzielen, die viel zu wettbewerbsfähig sind.
Tatsächlich ist dies ein Fehler, den ich damals gemacht habe.
Als ich mit der Keyword-Recherche anfing, wählte ich Keywords aus, die viele Suchanfragen erhielten.
Wenn ich also ein Keyword mit 9.000 Suchanfragen pro Monat gefunden habe, würde ich sagen: „Großartig! Das klingt nach einem Schlüsselwort, auf das ich abzielen sollte.“
Leider hatten viele dieser Keywords sehr hohe Keyword-Schwierigkeitswerte, wie diese:
Was bedeutete, dass ich so gut wie keine Chance hatte, für dieses Keyword zu ranken. Auch wenn mein Inhalt hervorragend war.
SEO Visibility
Deshalb empfehle ich, sich auf Long-Tail-Keywords zu konzentrieren.
Long-Tail-Keywords haben normalerweise eine geringe Konkurrenz in den SERPs.
Das bedeutet, dass Sie gute Chancen haben, die Top-3-Ergebnisse zu knacken.
Zum Beispiel habe ich kürzlich das Long-Tail-Keyword „SEMrush vs Ahrefs“ ins Visier genommen.
Long-Tail-Keywords haben normalerweise eine geringe Konkurrenz in den SERPs.
Das bedeutet, dass Sie gute Chancen haben, die Top-3-Ergebnisse zu knacken.
Zum Beispiel habe ich kürzlich das Long-Tail-Keyword „SEMrush vs Ahrefs“ ins Visier genommen.
The Ultimate SEO TrainingSEO Für FachfirmenOnline Marketing Für FirmenSEO Für AutohändlerSpiegel Backlink kaufenStern Backlink KaufenWikepedia Backlink KaufenOnline Marketing für Bauunternehmer und BaufirmaOnline Praxismarketing für Ärzte, Zahnärzte, MVZ und KlinikenBacklinks kaufenSEO Visibility2. Überprüfen Sie die Mobilfreundlichkeit Ihrer Website
Google stuft jetzt Websites, die nicht für Mobilgeräte optimiert sind, herab.
Glücklicherweise ist es leicht zu erkennen, ob Google Ihre Website als „mobilfreundlich“ einstuft.
Das Google-eigene Tool sagt Ihnen, ob Ihre Website richtig für mobile Geräte optimiert ist oder nicht.
3. Verbessern Sie Ihre Titel- und Beschreibungs-Tags
Die organische Klickrate ist ein WICHTIGES Google-Ranking-Signal.
Und je höher Ihre CTR im Allgemeinen ist, desto höher wird Ihre Website bei Google eingestuft.
Die Frage ist: Wie bringen Sie mehr Leute dazu, auf Ihr Ergebnis zu klicken?
Schreiben Sie Titel-Tags und Meta-Beschreibungen, die Ihr Ergebnis überzeugender machen.
Insbesondere möchten Sie Titel-Tags schreiben, die Aufmerksamkeit erregen … ohne Clickbait.
Und Sie möchten, dass Ihre Meta-Beschreibungen Ihre Inhalte verkaufen.
Wenn Sie diese beiden Dinge konsequent tun, können Sie Ihre CTR erheblich steigern.
Dieser CTR-Boost kann zu höheren Platzierungen bei Google führen. Und letztendlich eine verbesserte Sichtbarkeit in Suchmaschinen.
4. Bauen Sie Backlinks von relevanten Seiten auf
Es besteht kein Zweifel: Wenn Sie Ihre Sichtbarkeit in Suchmaschinen erhöhen möchten, sind Backlinks ein Muss.
Aber nicht irgendwelche Backlinks.
5. Optimieren Sie Ihre Inhalte für die Verweildauer
Google möchte Webseiten bewerten, die Menschen LIEBEN.
Woher wissen sie, ob jemand einen bestimmten Inhalt liebt?
Verweilzeit.
Die Verweildauer ist eines der vielen UX-Signale, die Google verwendet, um herauszufinden, ob eine Website gut zu einem bestimmten Keyword passt.
Tatsächlich hat unsere Ranking-Faktoren-Studie mit über 11 Millionen Suchergebnissen ergeben, dass Websites mit hohen Verweilzeiten tendenziell höhere Platzierungen aufweisen als Websites mit niedrigen Verweilzeiten.
6. Verbessern Sie Seiten, die auf Seite 2 ranken
Nur etwa 1 % der Google-Nutzer besuchen die zweite Seite der Suchmaschinenergebnisse.
SEO Visibility7. Fügen Sie Ihren Inhalten LSI-Schlüsselwörter hinzu
Das Hinzufügen von Latent Semantic Indexing (LSI)-Schlüsselwörtern zu Ihren Inhalten kann Google dabei helfen, herauszufinden, worum es auf Ihrer Seite geht.
Glücklicherweise ist das Finden von LSI-Schlüsselwörtern ziemlich einfach.
Alles, was Sie tun müssen, ist, in Google Bilder nach Ihrem Schlüsselwort zu suchen.
Und schau dir die kleinen Tags an, die auftauchen.
Diese Tags sind Wörter und Ausdrücke, die Google als eng mit diesem Schlüsselwort verbunden betrachtet.
Und wenn Sie diese Begriffe in Ihren Inhalten erwähnen, bestätigen Sie Google, dass es auf Ihrer Seite wirklich um dieses Keyword geht.
Hinweis: Manchmal stoßen Sie auf ein oder zwei Tags, die für Ihren Artikel keinen Sinn ergeben. Oder eine, die Ihr Schreiben roboterhaft klingen lässt. Wenn das der Fall ist, empfehle ich, sie nicht zu verwenden. Das Erzwingen von Schlüsselwörtern in Ihren Inhalten kann mehr schaden als nützen.
8. Interne Verknüpfung zwischen Seiten
Interne Verlinkung ist eine relativ einfache SEO-Technik, die einen großen Einfluss auf Ihr Suchmaschinenranking haben kann.
Alles, was Sie tun müssen, ist, Seiten auf Ihrer Website mit viel Linkautorität zu finden (der Bericht „Indexierte Seiten“ in Semrush ist dafür großartig).
9. Führen Sie ein SEO-Website-Audit durch
Das technische SEO Ihrer Website ist ein wichtiger Teil Ihrer Sichtbarkeit in Suchmaschinen.
Wenn Google Ihre Website nicht crawlen und indizieren kann, wird es schwierig, sie zu ranken. Auch wenn Sie ERSTAUNLICHE Inhalte und Tausende von Backlinks haben.
Die Sache ist die: Es ist unmöglich, Ihren HTML-Code manuell auf Probleme und Fehler zu überprüfen.
Stattdessen möchten Sie ein SEO-Audit-Tool verwenden, das Probleme für Sie erkennt.
Ich persönlich mag die SEO-Audit-Funktion in Semrush.
10. Erweitern Sie Ihre „SERP-Immobilien“
Das Aufsteigen in den Suchmaschinen-Rankings ist nicht die einzige Möglichkeit, Ihre Sichtbarkeit in Suchmaschinen zu verbessern.
Sie können auch mehr „SERP Real Estate“ aufnehmen.
Mit anderen Worten:
Erweitern Sie das Snippet Ihrer Website. Oder ordnen Sie Ihre Immobilien an mehreren Stellen ein.
Backlinks kaufenHow to Rank High in GoogleSEO Für Fachfirmen
The ROI for email marketing remains the highest among all marketing channels $40 for every $1 spent. No other channels come even close to these heights.
Deciding to build an email list is one thing, but actually seeing success can be quite hard for retailers. This is especially true since there are often so many other aspects of running an ecommerce store.
The two main conditions for successful email list building are the following:
Best Practices—the Do’s and Don’ts of an Email List
1. Get an email service provider
Honestly, before we even start, it’s very important that you get an email marketing provider that you’re comfortable with and which can really help you to build your email list.
Of course, at this point we’d recommend our own service, Getresponse to fulfil that need, but for the purposes of list building, there are many options to choose from.
This is one of the top list building strategies, but it will require a bit of homework from your side. What is important is that your email marketing provider has the following capabilities:
a variety of sign-up forms
the ability to send the signup to different lists
the ability to monitor the effectiveness of each sign-up form
the ability to segment your subscribers based on various behaviors
the ability to send automated messages based on these lists and segments
With that, you’ll have everything in place to start building your email list from scratch.
2. Keep your list healthy
A healthy email list means that you approach those people who are aware of you, engaged with your brand and have signed up for your newsletter. Only these kinds of contacts will provide you with high conversion rates and generate strong ecommerce marketing results.
Even more, 30% of subscribers change their email addresses every year, even after they join your list. So no matter how long and hard you have been collecting your emails, you should delete any inactive subscriber on a regular basis.
3. Never, ever buy an email list
Most marketers are looking for ways on how to build an email list fast. Remember, neither a free mailing list found online nor a buyable one can be your way to go. It might be fast but it’s not right.
This one is such an important point to make, and one that many new ecommerce marketers are falling for. Repeat after me: this is not how to build your email list.
There are many shady people on the internet who will sell you email lists with hundreds of thousands of “quality” (read: not quality) contacts that are perfect for your business.
But you know they’re not. You’re just hoping that at least some of them are (maybe 2% wouldn’t be bad, right?).
But that’s bad thinking.
Here’s why:
If you’re buying an email list, there’s a huge chance that other people are buying the same email list.
That email list may be a pure spam trap, or have spam traps, meaning if you send emails to those contacts, your sender’s email address and IP address will be blacklisted as spam.
Those people may not be spam traps, but they’re unfortunately not quality leads for your business and they mark you as spam. Think about it: 100,000 contacts marking you as spam. Your sender’s reputation is as good as dead.
With enough spam complaints, your email service provider will terminate your account. Your goal of building an email list is dead in the water.
You are violating the GDPR, as those contacts (who reside in the EU) did not opt into your list. You don’t have proof of their signup, and you can face heavy penalties.
You will spend a decent amount of money on acquiring that list, and for sending your campaign to the contacts on that list. But instead of sales from your email marketing activities, you will get all the consequences mentioned above.
If you want to kill your email marketing career before you’ve even started, go ahead and buy an email list. This cannot be on any brand’s list building strategies.
However, if you want to be a smart marketer, follow these proven tactics on how to build an email list from scratch.
Getting Visitors to Your Site First
Building an email list necessarily requires one thing: that you have visitors to your site. While this article focuses mainly on converting existing site traffic, we’ll quickly go over some proven methods for getting that traffic in the first place.
For the most part, you have a few options:
Use ads, most likely Facebook ads. Ads allow you to target your perfect audience at the time and on the platform most suitable for them. However, some ads can be quite expensive. For that reason, many ecommerce businesses opt to use Facebook ads which are cost-effective and can easily scale as your needs and business grow. Read more about the most effective ecommerce ads.
Create engaging content. If you create great content that has the possibility to go viral, then you can use that to bring visitors to your site. You can distribute this content as you please—on YouTube (if it’s a video), TikTok, Facebook, Instagram, Twitter, and anywhere else. You just need to ensure that you have a clear call to action and a link that goes directly to your store. This can be either to the home page or a specific product or landing page you’d like your visitors to see.
Create engaging content via SEO. Another option is to create great content on your website consistently and wait as Google and other search engines pick it up. This is a much slower strategy. It can take weeks, months or even years to see considerable growth in your organic traffic. However, the major benefits here are that it’s completely free and platform-agnostic. This means that, no matter what happens to Facebook, Instagram, Pinterest, etc. (such as policy changes or reach restrictions), you can still get traffic directly to your site.
Email List Building Tactics
1. The under estimated standard opt-in form
On most ecommerce platforms, you already know how to build an email list. That’s because one of the first, and default ways to collect email subscribers is by having a standard opt-in form on your site.
Pretty much every Shopify site will have this opt-in form enabled, normally at the bottom or in the middle of the screen.
2. A surprise pop-up form
While the opt-in form is important, it is nonetheless still quite passive. You are hoping that your visitors will sign up for your newsletters by their own will.
Furthermore, you can’t really gauge whether they’re already interested in your brand. Instead, you should be using a pop-up form.
Pop-up forms are dynamic in nature. You can set them to pop up at certain times or for certain events, and they are a great way to deliver lead magnets for lead generation.
3. The power of incentive
If you want visitors to subscribe to your email list, you need to give them something in exchange. Something that they would find relevant.
The most common incentive is to offer a discount, sale or free shipping for a limited time to incentive someone to join your list.
But don’t offer “free updates.” No one really cares about free updates, and it might even seem spammy.
4. Gamification
In order to build an email list, you need to attract and engage your visitors. Sometimes, however, discounts and sales are not enough.
In those cases, it’s a great idea to think outside of the box. There are now many interactive sign-up forms that are fun for visitors and effective for ecommerce store owners.
5. A targeted landing page
You can also build an email list outside of your home page.
When you are running your marketing and advertising campaigns, you should be focusing on specific funnels to get your sales or subscribers.
6. Powerful lead magnets
People are generally skeptical of new stores and normally quite reluctant to purchase anything the first time.
That’s why the average conversion rate for many ecommerce stores is around 3%, which means that a full 97% of visitors will leave your store and most will never come back.
In order to avoid that, you can convert your visitors into subscribers—at no cost to them—with a lead magnet.
A lead magnet is a valuable resource—like a PDF guide, ebook, gift guide, stock images, etc.—that your visitors really want and one of the best ways to build an email list.
7. Giveaways that work
Another great tactic that all ecommerce stores should be considering is to utilize the powerful giveaway, especially on your audience’s favorite social media channels
We’ve already seen emerging evidence of blockchain-based borderless solutions arriving across Europe, many of which offer a glimpse into the vast potential of digital finance.
The cryptocurrency landscape is slowly but steadily changing the way that we do business around the world. The notion of having a currency that’s free of governmental influence and the prospect of leveraging payments across borders without the process being impacted by the meddling of banks and bureaucracy is certainly an appealing one, but with the help of blockchain frameworks, we may be heading toward a brave new world of limitless possibilities.
It was only a matter of a few years ago that the term blockchain was only known to a handful of people outside the fledgling world of cryptocurrencies. Today, the technology has become much more widely known, largely owing to the growth of Bitcoin. Although cryptocurrencies are the best-known application of blockchain today, there’s limitless potential for the technology. As a secure and fully decentralised ledger, blockchain can bring positive change to many industries.
One sector that’s ripe for innovation can be found in the cross-border money movement in multi-commodity trading business. These companies can involve countless stakeholders, intermediaries and banks all having to push and pull in the same direction to make deals happen.
As the data shows, the European blockchain market is set to experience sustained growth over the course of the decade, opening the door to more comprehensive use cases across the continent.
We can already see emerging evidence of blockchain-based borderless solutions arriving across Europe and beyond, many of which offer a glimpse into the vast potential of digital finance.
ONLY 21 MILLION BITCOINS WILL BE MADE, AND 18,802,368 PIECES ARE ALREADY ON THE MARKET:
It is still not too late to profit from Bitcoin, but DO NOT hesitate because 18,802,368 pieces are already on the market, so there will be less by 900 pcs every day. Bitcoin is limited, according to some star analysts, so there will be an enormous increase in the exchange rate due to this circumstance.
Bridging borders throughout Europe.
Blockchain-based cryptocurrency transactions are already becoming available across Europe, and companies like Bottlepay have opened the door to a cross-border payment infrastructure across the continent that’s free of silos and middlemen.
The UK-based app facilitates real-time, cross border transfers of both cryptocurrencies and fiat money and the company has recently expanded its range of services across Europe — paving the way for international payments in both Euros and Bitcoin.
Both UK and European versions of the app are set to support BTC payments internationally, including the withdrawal of Bitcoin from Crypto ATMs and online merchants.
Bottlepay is also highly in tune with social networks, and is leveraging payments via Twitter with plans to expand its services to Reddit, Telegram, Discord and Twitch over the coming weeks and months.
“Bottlepay is attempting to rewrite the rules when it comes to cross-border transactions. Half a billion people across the UK and Europe can now make cost-effective, instant payments to each other with a payments app that’s built on top of the Bitcoin Network,” explained Bottlepay founder, Pete Cheyne. “By launching in Europe, we are demonstrating the power of Bitcoin as an open-source monetary system.”
“We have created a payment rail that can process cross border payments immediately, at a low cost. It’s a much-needed update on the clunky, outdated payment systems available up until now, and a leap towards better financial inclusion for everyone.”
Championing security across the continent.
Blockchain technology can not only make payments across Europe more efficient, but it can also contribute to a much more secure financial ecosystem.
Records on cross-border blockchains would be secured via cryptography. Network participants have their own private keys assigned to their transactions, which operate in a similar way to digital signatures. If these records are edited in any way, the signature will instantly become invalidated – immediately alerting the peer network to the changes occurring.
Because blockchains are decentralised and distributed across peer-to-peer networks, the chain is synchronised through many different locations. This means that a blockchain can’t be changed from any central location, and if a hacker or external party wanted to change the data, they would need to access 51 percent of the participants and alter their information simultaneously — an act that would require immense computing power.
It’s this attention to privacy that can be invaluable for large-scale cross-border transactions on the continent. The blockchain technology to support such privacy is constantly evolving, too.
We can see evidence of the future of blockchain in the recent development of Avalanche, the revolutionary consensus algorithm that powers eCash — the new cryptocurrency devised by industry stalwart and innovator, Amaury Sechet.
Sechet was a central part of Bitcoin ABC movement and is now turning his attention to redefining wealth by creating a pragmatic cryptocurrency that will enable instant, borderless transactions that prioritise security against central influence and fork-free upgrades.
Driving emerging technology adoption.
Blockchain-powered payments are also helping emerging industries to accelerate their growth across Europe.
European electric vehicle drivers, for instance, will now be able to recharge their cars through the use of cryptocurrencies after a collaboration between two fintech platforms paved the way for a more universal payment option for 50,000 charging points across the continent.
Driving this change is Vourity, a Swedish payments firm, and Hips Payment Group in a partnership to empower EV users in Europe. Hips’ network has its own cryptocurrency, MTO, and its blockchain-based payments process intends to match consumer protections offered by credit card providers albeit with more flexibility.
“We want to make it easy for drivers to charge their car, and offering an open platform that allows for crypto payments is the most logical choice for our next-generation world,” said Hans Nottehed, Vourity CEO.
This development has enabled users around Europe to use cryptocurrency payments as easily as they can use Apple Pay, Google Pay, Swish and Bluecode to charge their cars.
Although the move is very niche in its application at this stage, it provides valuable options to electric vehicle owners and offers them a consistent choice for payment no matter where they go in Europe — making it the perfect example of the freedom that blockchain-driven cryptocurrencies are capable of providing both businesses and consumers around the continent.
“BITCOIN WILL BE A BIGGER THING THAN INTERNET, THE IRON AGE AND THE RENAISSANCE. EVEN GREATER THAN THE INDUSTRIAL REVOLUTION. IT WILL AFFECT THE ENTIRE WORLD, WITH GREATER INFLUENCE THAN ANYONE WOULD EVER THINK.”
Tim Draper venture capitalist told these to CNBC, who thinks that Bitcoin is going to be worth up to $250,000. Tim Draper has successfully foreseen the rise of Tesla and Skype – now he considers Bitcoin as the biggest business.
They asked the investor, whether compared to Tesla, Hotmail and Skype, where he entered as an early investor, how big success does he expect from Bitcoin, and his answer was: “Bigger than all of them.”
In this day and age, any business that wants to thrive must go online.
With so many things going on worldwide and global changes that will forever impact the way people live and do business, going online is no longer just an option.
Not only to maintain their success but even just to survive.
Sure, there are already available tools that any business can use to run their entire company and processes digitally.
However, any minimum amount of research will tell you that most of these products are expensive, complicated, and limited in customization.
In other words, not very user-friendly, and definitely not suitable for all business owners, especially those who are less tech-savvy and might even be on a budget.
I mean, who can afford to invest thousands of dollars a month into a bunch of complicated tools, and on top of that, hire employees to manage the systems, right?
Well, if this sounds familiar in any way, I have some good news for you.
As an online marketer and blogger myself, I am always looking for new solutions for these everyday challenges we face as business owners.
Today, I am very excited to introduce you to my latest discovery.
GrooveFunnels is, by far, the best way I have found to be able to build websites, sales funnels, and sell digital products online.
The best part? It’s FREE.
But the free value does not end there…
You see, GrooveFunnels is not just a website and sales funnel builder.
The co-founder of GrooveFunnels, Mike Filsaime, is actually a veteran in the Internet marketing space and has put all his experience and expertise into one of the best suites of marketing tools I have ever seen.
I’ve also signed myself up for an account (it’s free), and for the past few days, I’ve had the chance to play around with it.
And you know what?
I can definitely tell you that this 100% free tool is perfectly capable of running your entire business, maybe even better than some of the expensive complicated tools out there.
I’m not exaggerating by any means…
From what I’ve seen so far, GrooveFunnels includes everything that I need to run my online business, all for absolutely free.
Here’s just a quick list of what I’ve gathered so far:
FREE sales, page, and funnel building platform
Possible to build my own branded websites with full navigation
Can integrate with my own custom domain name
Able to sell my products with what they call a 1-click upsell
Capability to integrate upsells, downsells, and order bumps
Even has a way to create my own powerful affiliate program for my products!
And that’s just for starters because there is so much more for me to explore!
I’m not even joking when I say that I am planning to change my ENTIRE online business over to GrooveFunnels!
I mean, why wouldn’t I?
It’s FREE, and it’s probably the BEST suite of marketing tools I have ever seen in my life.
By the way, there’s more…
I didn’t even mention some of my favorite benefits of GrooveFunnels.
As a member, I’ve also received a TON of community benefits.
I’ve been able to join their private Facebook group, connect with marketing experts inside, get help with all my problems, access private training within their own academy, ask questions through their helpdesk, and meet other like-minded entrepreneurs just like me to make the best use of these tools.
So, if you’re like me… Striving to grow your business, looking to learn more about marketing and getting to know some of the best in the industry at a more personal level, then you won’t want to miss out on this opportunity.
Sounds great, right?
But you might be asking… what’s the catch?
The catch is that GrooveFunnels is free, but for a limited time only.
GrooveFunnels is in its pre-launch phase, which means that many of the products have still yet to fully launch.
When they do, and as the products continue to get upgraded, GrooveFunnels may no longer be free anymore.
This means that now is the time to sign up for your free account, which would also qualify you for the additional software upgrades that they make as time goes on.
Awesome deal, right?
It’s called being at the right place, at the right time.
And that’s where we’re at right now 🙂
Don’t wait any longer, because I’m honestly unsure when this free offer will go away.
Social networks have made building and widening your social contacts extremely easy. In the past, you might have had to attend numerous functions and paying for gas, food, and clothing just to show up and hand out a few business cards that later got tossed. With online social networking, the costs of networking are zero, but the rewards are immeasurable. Creating a list of social contacts online can lead to opportunities worldwide, something that local networking could never do for you.
LET PEOPLE COME TO YOU
Instead of trying to push people into getting acquainted with you or your company, wouldn’t it be great if you could get up each morning and find seven to ten new people wanting to befriend or follow you? This is completely doable with social networking sites like Facebook, Twitter, and LinkedIn. Once you establish a profile and a following, just your everyday activities online can draw people to you without you having to go out and find them. Even if you do choose to find people first, it’s still far easier to connect with them online and far less intrusive than trying to schedule a meeting, a phone date, or any other old-fashioned method of networking.
WHICH SOCIAL NETWORK SHOULD YOU JOIN?
You’ve heard of MySpace, Twitter, Facebook, and LinkedIn, but which is the best to join? The answer to that is that you can and should join at least three of these networks, depending on your demographic. The more you join, the better and the wider your exposure; however, not every social network will match up to your business profile. MySpace, for instance, tends to be visited by a younger crowd than Facebook and Twitter. If you’re marketing to teenagers, then it’s a great place to network, but if you’re more into college-age professionals, then Facebook will be a better match for you. LinkedIn is for any working professional, although some people use it to locate jobs when they’re in the market for that too because of the number of working professionals on it.
Twitter is in a class all by itself. It can appeal to many different groups of people, and it is also the easiest platform to generate a large following on. It may take a little while to get used to it, but getting on Twitter can help you create a large social network in as little as one month if you do it right. Imagine having close to 1000 followers in little more than a month? If only 1/10th of those people look at your services or offerings when you post, you will have 100 new eyeballs to market to. Let’s be clear, however, that marketing or building a list on social networking has to follow some guidelines that we will discuss in the next section.
The Rules Of The Game
Social networks have special rules that you must follow to keep your account active. Administrators frown on spamming people with unsolicited emails and other types of commercial activities. If your goal is to build a list for commercial purposes, it’s still doable; it just has to be done more casually than you would on your own website. Self-promotion is allowed, but any time you take an email off of someone’s social networking site and add it to your email autoresponder campaigns, you are spamming them, unless they offer you permission to market to them first. Harvesting emails from these sites is thus very difficult, and this is done deliberately.
BUILD YOUR LISTS WITHIN THE NETWORK FIRST
That doesn’t mean that you don’t want people to befriend or follow you on these sites. It means that you have to take care as to how you end up harvesting their email addresses. Just because someone befriends or follows you doesn’t mean that they are open to your marketing campaign and want to receive commercial solicitations. In fact, if you do send them that information, they’re likely to report you as a spammer, and you can have your account revoked. Thus, the best thing to do is to start by building your lists within the network without harvesting the emails provided there directly. You can still post status updates that promote your business or offerings, but direct emails of this variety will have to wait until later.
MOVE THEM OFF TO AN INTERMEDIARY SITE
You should have an intermediary site ready to capture their email address later. It can be a blog that allows them to subscribe. It can be a website that isn’t that commercial. It can even be some article marketing site where they can land, read some more of your content, and then follow the resource box links back to your website. As long as the final destination offers them a chance to subscribe to your email marketing lists via some free offer, then you will have permission to market to them off of the social networking sites, where you can be a little more straightforward.
HOW TO MARKET TO SOCIAL NETWORKING CONNECTIONS
Before then, you will want to create a highly targeted list of friends and followers who have the potential to follow you back from the social networking sites to your other websites. You can do this by carefully crafting profiles that appeal to your demographics and updating your status updates with information that draws attention from that demographic. As you continue to do these two activities, more and more people will find you, and you will have a wider exposure.
Getting Targeted Lists
You don’t just want to build a large list of people who have nothing to do with your market niche; you want to have a list of people whose interests mean that they might want to buy your products and services later on. Social networks are excellent mediums for creating targeted lists because it’s easy to see what people’s interests are via their searchable profiles, and they can see yours too!
USING YOUR PROFILE TO ATTRACT THE RIGHT DEMOGRAPHIC
The first step to getting a targeted list together is to clearly project the right image and interests in your own profile. To do that, you want to fill out the profile as completely as possible. You also want to use your real name, as this profile should be as authentic as possible. For Facebook, for instance, you would want to add as many details of books or movies relevant to your market niche to attract the right demographic. In Twitter, you would want to give as many keywords that are relevant to the niche you are marketing as possible in the 140-character description of your profile. In LinkedIn, you would also want to give a good, accurate description of your interests and accomplishments as they relate to the market niche that you are marketing to.
FINDING OTHERS WHO HAVE SIMILAR INTERESTS
Once you’ve got your own profile filled out, you can start searching via the keywords you’ve used to find others who are in your market niche and invite them to follow or befriend you back. In Facebook, they track everyone with similar interests, so all you have to do is to click on the link in any of the categories in your Info tab, and you’ll get a listing of people who have similar interests.
On Twitter, it’s just as easy to find people who have similar interests by using the Twitter search engine and looking up keywords. The Twitter search engine is separate from Twitter and can be found at http://search.twitter.com. You won’t just be able to locate people via their profile keywords, but also via their tweets.
Facebook and LinkedIn also have groups that you can join that can lead you to people with similar interests. You can even create your own group if that’s something you want to do. By networking with people who are in the same group as you are, you will be able to build your list fairly quickly. People like to network with people of similar interests, and this works well when you are trying to market to a specific niche.
The Bigger, The Better
You will want to build as big a list as possible within each network. The reason for this is that the bigger your list, the more possibilities to market to later on. Also, a big list has a magnetic effect on other people who will join just to find out what all of the fuss is about. It is easier to build a big list on Twitter than on any other social networking site, but it’s possible to do it on all of the social networking sites. Here, we’ll discuss a few ways to get a jumpstart on building a big list quickly and easily.
START BEFRIENDING AND FOLLOWING PEOPLE
You jumpstart every social network list by befriending or following people you know, whether they’re in your niche or not. This way, you aren’t the person with only a few people on your list. That’s never attractive. Start with people who you already know who are online. They can be work colleagues, neighbors, friends, and family. As long as you can get them to befriend or follow you back, you have the basis of a good start. Once you have a few of those, you will start to target people better so that your list can be used for marketing purposes later.
SEARCH FOR PEOPLE TO BEFRIEND
To build your list quickly, you should expect to add a couple of hundred followers a day on Twitter and 20 or so on Facebook. You will find these people by searching for your similar interests, as stated in the previous section. Facebook is much more stringent with the number of mass befriendings you can do before they peg you as a spammer and throw you out, so be careful. With LinkedIn, you should also seek to add numerous contacts each day. They won’t immediately befriend or follow you back, but eventually, about 30% will do so out of pure courtesy. That’s a quick way to build a list.
BEFRIEND YOUR FRIEND’S FRIENDS
Here’s a quick and easy trick to get a targeted list almost instantly: Befriend your friend’s friends on Facebook. You can go to any friend who is within your market niche and look into his/her friends list if he/she hasn’t made it private. From there, you can befriend those friends and see if they return the favor. You can also do this on Twitter by following someone within your market niche who has many followers and just going down the list of their followers and befriending them too. As suggested earlier, this method will get you about 30% to follow back. If you follow 200 people on Twitter and 60 follow you back each day, within a month, you can expect about 1800 people to be on your list! That’s a real accomplishment and can really zoom your business to heightened levels of exposure!
Trim Your List Frequently
The funny thing about befriending or following someone is that not everyone befriends or follows you back. Some people will even befriend or follow you and then later choose to unfriend or unfollow you. Other times, they simply don’t befriend you to start with. Of either of these situations, you have to keep track of both so that it doesn’t affect how large you can grow your list. There are some limits placed on list building within networks, and when you bump into them, you may wonder why you can’t follow any more people after reaching a certain level. The key is to trim your list frequently.
FACEBOOK IS NOT AN ISSUE
This is not an issue on Facebook, since you won’t even see a person’s profile unless they befriend you too. You can send out invitations, but if they don’t befriend you, it doesn’t affect your ability to send out another invitation to befriend someone. It’s not very common to unfriend someone on Facebook, although it does happen, but that doesn’t affect you much because all it means is that you can’t see his/her profile anymore and he/she won’t see your status updates, as if the connection never happened. In that respect, Facebook assumes that if either party decides to unfriend the other, then the connection is not even a one-way; it’s non-existent. It means that the two of you haven’t connected at all. On Twitter, it’s much different, and you have to keep track of the people you are following and who is not following you back.
THE TWITTER MAGIC 2000
In Twitter, you can be happily following people, 200 a day, and within 10 days, hit 2000 people. Right about that time, you find that you can no longer follow anyone else. What happened? This is a safeguard put in place by Twitter to keep robots from coming in and doing exactly what you’re doing for the sake of building large lists. It’s a spam protection device. The key to getting around this little safeguard is to make sure that people who aren’t following you back are trimmed from your list after a few days. So, if you invite 200 and only 60 follow back, be sure to unfollow the others. That’s because you will be approaching 2000 followings too quickly, with insufficient followers who reply back. In Twitter, if you follow 20% more people that follow you back while approaching 2000 people who you follow, the entire system grinds to a halt. What a drag, right? Just unfollow the people who aren’t following you back, and you’ll be able to breeze right through that impenetrable barrier. Keep the number of people you follow either much lower or nearly equal to the people who follow you back. To tell who is not following you back and to do bulk unfollows, it’s best to visit http://www.friendorfollow.com. This site makes it easy to keep track of who is not following you back, and let’s you unfollow multiple people at one time.
Start To Automate Your Activities
Is this starting to sound like a lot of work? Well, it is, but we have a few ways to make it easy to not only automate your list building, but also to cross-post between different platforms, cutting your work in half. You want to stay active on all of the social networks so that people will feel your presence there and be more inclined to contact you. In addition, frequent status updates allow you to post more about your business activities or links that will inform and entertain your friends and followers. You can use any link in your status updates to bring people back to the intermediate areas that will allow you to harvest their email addresses for use outside of the social networking sites too.
SOCIALOOMPH.COM
This has a paid service and a free service. The free service has some nice features that can automate the unfollowing of people who unfollow you after following you, as well as sending out a welcome message when people decide to follow you. You can even schedule tweets throughout the day so you don’t have to spend all of your time sitting in front of a PC screen. Join this site and take a look at what might work for you to automate your tweets on Twitter.
SELECTIVE TWITTER
This sounds like another Twitter application, but it’s actually a Facebook application. It is called “Selective Twitter” because it allows you to have any selective tweet that you post on Twitter also updated on your status update on Facebook. This is very useful because, if you simply tied in Twitter updates to Facebook updates, your followers on Facebook would get annoyed. It’s a much different platform, and multiple status updates all day long is considered spamming on Facebook and will get you quickly unfriended or hidden. However, on Twitter, which is a microblogging platform, this is actually pretty common and expected. Use the Selective Twitter application in Facebook to allow you to post to Facebook by simply adding a hashtag at the end of your tweet like this, “#fb” (without the quotes).
PING.FM
What if you also have profiles on Stumbleupon, Digg, and other social networking sites? You can use Ping.fm to put postings on all of them from a central source. This is a very effective tool for someone who has many different profiles all over the Web and wants to update them all from a central location. It can make you appear much more active than you really are.
Facebook Strategies For Building Lists
As of now, we’ve been pretty general about different ways to build your list quickly. However, each social networking platform has its own idiosyncrasies that can be exploited to get you up and running faster. In this section, we’ll go over a simple way to get going on Facebook and how to use the features available on it to build your list.
STATUS UPDATES
Your profile on Facebook has a place called the Wall. There, you will have a box with the question ”What’s on your mind?” printed inside it. This is the status update part of Facebook, and it allows you to post links and comments so that your friends can see what’s going on in your life and business. The neat thing about the status update is that people can comment, rate it as “like,” and share it with their friends too. When another person does any of these actions on your status update, their circle of friends who aren’t on your friends list also see your status update. That means, when you send out a status update, it has the potential to reach many more people than just the people who are in your circle of friends. That’s why you should post status updates throughout the day and should stay active so people see more of you online. When they see something they like, many people will try to befriend you based on what you’ve said to one of your friends who is a mutual friend. Every time someone comments on your status update, reply with your own comment. This way, it will keep it up and active on more people’s news feeds than if you didn’t reply to them.
JOIN AS MANY GROUPS AS YOU CAN
Try to find groups within your market niche and join as many as you can. Then, you want to befriend the people in the groups too. Contribute to the conversation, but find out who these people are who are in your group and get to know them better. When someone joins you on Facebook, post a brief message on his/her wall or send a link to a welcome video. If he/she likes it, he/she might share it with his/her friends too, and you’ll have an automatic wider audience.
CREATE YOUR OWN GROUP
If you choose to create your own group on a topic about your niche, you will be able to attract people from all over Facebook, not just from your immediate circle of friends. That’s because Facebook will list it as its own entity, and people will join based on the topic and not on your personal profile.
Twitter Strategies For Building Lists
Twitter is a bit easier for list building because it is more transparent, and there are many third-party sites devoted just to helping you build your Twitter following. The very easiest strategy is just to start following people within your market niche. However, there’s even a better way to identify the people who have a large influence on Twitter; by following those people and they finding you interesting enough to follow back, you’ll get a lot of good press this way.
HOW TO GET RETWEETED
Once you’re following them, you can try to get noticed by simply retweeting something they’ve said that appeals to you. A retweet is a device that copies a tweet of someone’s and adds it to the other person’s status update as a new tweet in his/her stream. If enough people do that, it has the potential to spread across the network like a virus, thus the naming of a “viral tweet.” If that happens, the person can reach millions in very little time and get massive exposure for himself/herself and his/her business. The way to start all this is to either tweet something interesting or to retweet something someone else said that was interesting. Often, as a matter of courtesy, people will thank other people for retweeting their tweets, and it will include the person’s Twitter username in the stream.
FOLLOW FRIDAYS
Another way to build a bigger list on Twitter is to participate on Follow Fridays. That’s where you post recommendations of Tweeple on your status update so that others will follow them. Many people will thank you for the recommendation and will add you to their list of Follow Friday recommendations too. It’s easy to do. Just add the hash tag #FollowFriday at the end of a list of recommended Twitter usernames, and everyone will know that you are asking them to follow these people too.
Should You Hire A Social Media Expert?
Some people just don’t want to spend any time learning social networking platforms or posting their offerings on the status updates. They would prefer if someone else did all that, while they just sit back and get the emails that result from these activities. While that’s a perfectly reasonable scenario, you do have to be aware that just about anyone can call himself/herself a social media expert, and you should take pains to hire someone who can produce results and not just hire pretty looking profiles that waste your time and money.
WHAT TO LOOK FOR IN AN EXPERT
You want some proof that the person who is claiming expertise on social media actually has some. This can mean that you want to see high follower counts on Twitter and Facebook. You want to get a good idea of how he/she will target the people who will end up on your list. You want some idea of his/her credentials and his/her accomplishments in his/her field. If he/she can prove to you that he/she has what it takes to do the same thing for you, by all means, hire him/her.
PAYING FOR FOLLOWERS
You can also post a job on a freelance board to pay for the building of a list based on follower count. This is not a good way to go, as it doesn’t really target the right people, and it’s not an organic way to grow your list. There are, however, numerous outsourcing companies that specialize in just this thing, and since you’ll no doubt stumble upon them, it’s something that should be mentioned as being out there. Whether you actually want to do this or not, that is up to you.
PAY FOR RESULTS, NOT HYPE
Make sure they understand what it is that you are paying for, not just counts of people who are being added to your list. It should be highly targeted people who are interested in your products and services. You don’t want to pay someone to build fake profiles so they can all link to you and have you pay them. That’s useless to you. You also don’t want to use robots to follow people automatically, unless it’s highly targeted and well managed. This is another way to “hire a social media expert in a box” by getting software that lets you target and add followers in your niche without too much extra effort on your part. Hummingbird is one such package that Internet marketers use to create large, targeted lists.
Harvesting Emails To A Central List
Once you start getting a large number of followers, and you are using your status updates to market them back to intermediary areas, you will start to get a steady flow of people who are going to sign up for your free offers and giving permission to market to them. You have to be ready for that eventuality by having some service set up where you can harvest emails and create a central list for all of these people who are coming from different social networks and websites around the Internet. As long as they’re all in the same niche, they should all be on one central list. Later, you can start to separate them out into category lists for whether they are low-income, mid-income, or high-income customers.
AWEBER.COM
One such service is called AWeber.com. It is popular because it isn’t too expensive, and it has a lot of good features for email marketing. What’s the point of collecting all of these emails and not marketing to them, right? AWeber will help you to develop email campaigns so that you can track and fine-tune to create income from all of the list-building activities you’ve implemented.
FEATURES THAT HELP YOU
Great features included in AWeber.com are the ability to track open and click-through rates. You will not only be able to find out who is opening your emails, but how many of those people clicked on the links within your emails. They also have the ability to do split testing, so that half of the people on your email list get one version of an email and the other half get a different version. That way, you can see if there is any improvement in the open and click-through rates, and which version appealed more to your mailing list.
After you get the hang of email marketing, you’ll want to create multiple lists and campaigns for different segments of your demographics. Maybe you want to market lower-priced products to your low-income group and more expensive products to your higher-income group. You can do this with AWeber and keep the central all-inclusive list for informational emails alone. The more you work with an email campaign manager, the more you start to see profits from the activities of list building and marketing. It can help you to plan your sales months ahead of time and to keep money flowing in so that you can pay others to do your social networking for you, while you hang around and collect the checks.
Find and Claim your Business on Dealando24 … People on Dealando24 are looking to spend their money with the right local business. Make sure they choose you.
Tier 2 link building is one of the most incredibly effective techniques that I use in SEO. Some SEO experts underestimate the importance of Tier 2 and Tier 3 link building or just don’t know anything about it. In this guide I’m going to elaborate on what Tier 1, Tier 2 and Tier 3 backlinks are, and how one can use them in SEO for higher rankings. As often happens, a pure chance made me consider Tier 2 link building as an effective tool for my SEO purposes. A long time ago, I was working on SEO for a client’s website and placed a link to it in Wikipedia in the References section. It was a quality and valuable “How to” article relevant to the one in Wikipedia. In spite of this, this backlink was deleted by Wiki moderators. After some time, I received a guest post containing an about.com link (back to when this site accepted articles or external contributors). I added this post to the same Wiki article. A miracle happened: moderators didn’t delete the link to the about.com article. You hardly need explanations; this about.com article was less valuable and informative than that article published on the client website. Eventually, Wikipedia made reference to the article on about.com, and the article, in turn, to the page I needed. This made me think about using this method with other trusted resources, where strict moderation is in place. Consequently, I got referral backlinks on other popular sites, among which were also Reddit and Digg (a very popular community in the past). Far from being deleted, the links and responses in these sites were highly rated by users and contributed to their visibility. Such visibility also gave more referral traffic to my client’s site. As it turns out, referral traffic is not what we’re focusing on here. I noticed a direct relationship between Tier 2 link building and growth in ranking for the main website. In doing so, the quantity of Tier 1 referring links could remain the same, but Google positions kept growing. That’s the real magic! Especially considering that competitors usually follow only Tier 1 links and, rarely, Tier 2 links.
Later I tested lots of different Tier 2 and Tier 3 backlinks building techniques. Not all of them were effective and safe. For example, getting Tier 2 and Tier 3 links by using services on Fiverr turned out to be an absolutely useless activity.
I’ve highlighted the ones that proved to the most efficient, with minimum time and money lost. The last factor is particularly important since link building in competitive niches requires a huge budget.
What is Tier 1, Tier 2 and Tier 3 link?
Tier 1 links are backlinks directly referring to your website. These could be both “links” to whose origin you have nothing to do with, and artificially obtained links.
Tier 2 links are leading to the pages that contain Tier 1 links. And, consequently, Tier 3 links are leading to Tier 2.
But to what extent can Tier 2 link building make your main backlinks more powerful?
Now I’ll explain the point of getting Tier 2 links instead of lots of Tier 1 links. The benefit of a more link optimized page with a backlink leading to your site could be several times higher than of any additional Tier 1 link.
It is easier to bring an article published on a popular trust site to top rank on Google, than on your own (client) site with lesser traffic and low DA and trust parameters.
There are several reasons for it. Trusted, authoritative sites have:
more Google trust;
more likes and shared in social networks;
more natural links that appear right after the article was published;
more fragmental retyping by other sites (often with a referent link to the source).
I know that some SEOs aren’t keen on optimizing web pages instead of their own.
Don’t worry. If you identify the right pages for SEO and use economical but effective Tier 2 link building techniques, you’re likely to win.
You’re likely to spend the same time and money, but the result will be much better than what you get if you concentrate only on Tier 1 links creating.
How to spot ideal Tier 1 links pages for optimization?
Obviously, not all Tier 1 links need additional Tier 2 links. For example, there’s no point in strengthening an external web page, where the link to your competitor’s site is also placed in addition to the link to your site. There’s also no need in strengthening pages containing irrelevant or partially relevant content.
There are four main factors that’ll help you identify ideal pages for Tier 2 link building:
1. Trusted and authoritative sites’ pages
These sites score higher on DA and trust parameters than your website. Use Google trust for your purposes.
You should take into account that getting such backlinks is often a dramatic money loss (and it requires much time, at the very least). It’ll be more logical not to let anything go, but promote the links with the help of Tier 2 links.
2. Pages on sites with relevant topics
I am referring to domain relevance. In this case, if the article is relevant to the subject matter covered in your main link, the positions in search results will be more likely to grow. If all four components coincide – a subject of a donor domain, a subject of a published article, an anchor text of a link in an article and a subject of an acceptor – this is the perfect combination for Tier 2 promotion.
3. Pages with dofollow links
Though Google is not ignoring nofollow links anymore, the dofollow links’ effectiveness is still the most important for SEO. If you strengthen Tier 1 links, only do it with the dofollow ones.
4. Pages with business anchor links
There’s no point in placing Tier 2 links on the page where Tier 1 link is without anchor or has an alternative anchor. Choose pages where anchor links correspond to the keyword you’re targeting. These links will be the most effective, and they will fully transfer the link weight to the acceptor.
Let me tell you about Tier 3 link building pages selection a little later.
Tier 2 Link Building Techniques
When you’ve identified Tier 2 link building pages, it’s time to start promoting them.
This is particularly important, because Tier 2 and Tier 3 link building requires a more modest budget than that for any Tier 1 links.
Here are 5 most effective Tier 2 link building techniques:
Links in social networks
Just after an article is published, share it across all social media. If you have an opportunity to add the article to relevant groups (for Facebook) or channels (Telegram), just do it! If you don’t have such an opportunity, search for it.
Important! the more coverage you make the first time the article is published, the more chances there are for it to be noticed by notable media and opinion leaders in your niche. Remember that people are more likely to share the materials from authoritative sources. And this is exactly what we have.
Links in communities and Q&A sites
In parallel with social media, target communities and Q&A sites. You could place a link to an already existing thread or create a new one. But don’t do this too promotional – present your article as useful material (especially if it is true). Through the right approach, this technique is likely to give you more referral traffic than any other.
Free guest posting
In the case of Tier 2 link building, using the sites that publish guest articles for free could be the best idea for getting links. You’re likely to spend your budget only on content making, far from paying website owners. This will definitely reduce your costs for getting backlinks.
Cheap premium guest posting
In addition to free guest posts, I use the sponsored ones, keeping the cost below $50 for one post. You can find quite a few websites that will publish your article at a low cost. Last but not least, article quality requirements are less strict than those of free guest blogging.
Important! Avoid sites that regularly sell links or publishing of guest posts. The utility of such publications is questionable.
How to identify such problem donors?
There are several telltale signs that could help you:
Such sites generally have a page mentioning the price for guest posting. I don’t work with such blogs.
You could often see such sites in the lists sent to your email. They make offers of publications with links from them. You should also avoid them.
Such sites don’t have a specific niche and accept diverse content. As usual, they have a catch-all menu with various categories.
Such sites are not against forbidden content (adult, casino, pharmacy, and other). They often charge higher for such publishing.
These sites don’t often have their own social media accounts. And if such sites do have them, then they are often abandoned pages with zero subscribers, no recent posts, and minimal activity in the form of comments on posts.
Sites of this kind usually (but not always) have low organic traffic. You can check their traffic with the help of SimilarWeb or Ahrefs.
The very sites often have a high spam parameter. You can check it through Moz, LinkResearchTools, or CheckTrust.
Additional guest post links
Often the sites that accept guest posts (especially sponsored ones) allow placing more than one referral backlink. It’s wise to use them for getting Tier 2 links. Thus, you’re likely to get one main link to the main project and one or two links for Tier 2 pages from one publication. This technique not only keeps your expenses in check but is also very effective.
Important! When using this technique, mind that Tier 1 and Tier 2 links in one publication should not be from the same branch. This means that the second link should link to an article in which the link URL does not match the first link.
Forum links
Firstly, if properly built, they give referral traffic, which makes such Tier 2 links more valuable.
Secondly, they are timeless: if such links are not deleted on the forums during the first month, they’re likely to remain there forever.
And thirdly, they are available at cost, which is also an important factor.
Actually, forums are ideal sources for getting Tier 2 links. Remember that when you place a forum link not to your website but to a famous and authoritative one, the forum moderators will be tempted to let it remain because they don’t suspect you’re doing it for your vested interest, and the forum members benefit from the content. That is, of course, provided that the article is really valuable.
Important! Refrain from using exact business anchors in forum links. If frequently used, business anchors could be insecure, especially when they are the only things to use. That’s why you should use just URLs without any anchor texts more often.
When and How Should One Use Tier 3 Link Building?
I use Tier 3 link building only for the pages that have already shown good response to Tier 2. In this case, I lean on the Pareto Principle to define the appropriate Tier 2 pages.
For each publication with Tier 2 links, I control rankings by the most important keywords. If after some time the rankings are growing, then it is a good sign that they can be strengthened by Tier 3 links. Consequently, if there is no position growth, the pages are not likely to get extra Tier 3 backlinks.
In my experience, authoritative pages grow well in search queries due to their high quality and well-defined content. As for ‘one-size-fits-all’ articles with a superficial topic analysis, they don’t usually give significant results.
Tier 3 link building techniques
They are the same as for Tier 2 link building, except sponsored guest posting. In most cases, I limit myself to social networks, Q&A sites, forums, and second links in guest posts.
Automatic Tier 2 and Tier 3 link placing techniques
There is another slippery slope that can’t be omitted.
Should one take them into consideration? They definitely should not be used for the white hat niches I work with. That’s true even for Tier 3 link building.
Firstly it’s a moral issue, because when you create spam links for somebody else’s sites and their owners would not appreciate such a link profile.
The main issue is the following. If a page linking to your main site will sharply drop down in SERP as a result of Google sanctions (your active work with it in Zennoposter), your site is likely to undergo negative effects too.
Probably, several such links will not do much harm. But if they grow in number, Google is likely to recognize it as your site getting links artificially.
That’s why this is one of the reasons you should monitor SERP positions for all the pages you strengthen by Tier 2 links. If the positions suddenly drop down, that’s a really bad sign. Contact the donor’s administrators immediately and ask them to delete the link in such an article.
If you are not sure you’ll delete the link at once, never use such automatic link placing techniques.
Diese Seite verwendet Cookies.
Wir verwenden Cookies, um Inhalte und Anzeigen zu personalisieren, Funktionen für soziale Medien anbieten zu können und die Zugriffe auf unserer Website zu analysieren. Außerdem geben wir Informationen zu Ihrer Verwendung unserer Website an unsere Partner für soziale Medien, Werbung und Analysen weiter. Unsere Partner führen diese Informationen möglicherweise mit weiteren Daten zusammen, die Sie ihnen bereitgestellt haben oder die sie im Rahmen Ihrer Nutzung der Dienste gesammelt haben.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
.png)
