Tag: Nagelsmann Feuerwehr

How to Create a Digital Marketing Funnel

You must convert visitors into leads to become a profitable business

Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece of the online action.

The Digital Marketing funnel is a strategic model that represents the entire buying journey of the personas, from the moment they know your brand until the time they become customers. This concept is widely used among salespeople but has also become a fundamental resource for the success of marketing actions.

How Marketing Funnels Work (The Easiest Way to Create One)

With the rise of new-age tech and consumer startups, there is no limit on the ways you can get attention from people. We have click-based ads, YouTube ads, banner ads, story ads and so on. But at the same time, digital marketing is also getting more challenging.

While running ads is relatively easy, the biggest challenge for most startups and digital marketers is getting an ROI on the ad dollars spent on these various channels. It’s difficult to get an ROI because funding the ad spend is challenging, unless the customer transacts with you and makes a profit for you,

Anyone can fund ads with investor money in the initial stages, but that’s not a sustainable way to build the funnel for the long term. The most important question to ask in digital marketing is not how and where to run the ads, but how to make sure there is an ROI on the ad dollars spent and sustaining the campaigns for the long term.

The funnel concept

There are different stages in the funnel, and the only way to make an ad campaigns work is to make sure that all the stages of the funnel are built in a solid way. In general, branding campaigns are out of the question for small businesses that are bootstrapped. Just putting your brand name on TV and banners is not going to convert viewers into customers. 

Digital marketing becomes more effective when it’s focused on lead generation. Collecting names, emails, and phone numbers are the best way to bring potential customers into the funnel. And the best way to get viewers to opt in is to give away a free resource in return. This is usually called a lead magnet because it attracts the leads. Think of it like an ethical bribe that you give to the visitor in return for their email ID and the permission to market to them again through email.

Most brands (both B2B and B2C) kind of mess it up after this stage. The leads are cold and will not be in a position to buy your product or service. Trust needs to be built. Trust grows with engagement and engagement comes with good content.

Since ad campaigns are at scale, the nurturing needs to be done at scale. And the only way to nurture thousands of leads is with marketing automation. Marketing automation also needs to be personalized at scale in a process I call deep marketing. 

Deep marketing involves creating a marketing funnel where every segment of your potential customers and leads get unique content that is relevant to them. The higher the relevancy, the faster the cold leads become warm leads. The process of converting cold leads into warm leads takes time, and the best way to achieve this is to send a sequence of emails spaced out in a 2-3 day window.

Related Content: How Digital Finance Can Change Payments Across Europe

The value of warm leads

Trust needs to be built before you can start selling to the leads. You need to nurture the leads over time to efficiently convert cold leads into warm leads. But warm leads are not the solution. Warm leads do not put money in the bank. Warm leads need a nudge if you want them to become paying customers. You need to gently push them towards a transaction without coming off as sleazy and pushy.

If the first stage is attention and the second stage is building trust, a compelling copy and sales pitch is the third and the most important stage of the funnel.

Someone trusting you doesn’t mean anything until they are ready to use that trust to transact with you. Warm leads can be converted into paying customers using a variety of sales methods. You can use sales pages, sales videos, sales meetings, group sales through webinars or even offline meetings.

The effectiveness of an ad campaign depends not just on the ads, but on the nurturing sequence and the sales efficiency. If the transaction happens successfully and turns out a profit, you can take profit from the transaction and reinvest it back into ad campaigns to grow.

How to get more Customers in your Sales Funnel – MANJINDER SOOD

This process, done for a long enough time, builds a reputation for the brand. The brand’s reputation also helps with the ads and pushes up response rate metrics such as the click-through ratio, visitor-to-leads ratio, and the lead-to-customer ratio.

Entrepreneurs rely on consistent lead generation to sustain their business. But without a marketing funnel, you don’t have a blueprint for generating leads. 

A marketing funnel describes the systematized sales journey for your customers. It’s a type of content strategy that routes new prospects and website visitors into making sales. Marketing funnels are long-term projects designed to draw in new visitors, keep them coming back and, eventually, turn them into paying customers.

They’re not just a gimmick, either. A study in Hardvard Business Review found that companies with simple, well-designed marketing funnels are 62% more likely to close high-quality sales. For landing higher quality sales and repeat customers, building a well-functioning funnel can make all the difference.

The best part is, you don’t need fancy subscription software to build an effective marketing or sales funnel. You can bootstrap a funnel across just about any industry or niche to generate leads. In this article, I’ll show you how I help my clients build lead-converting marketing funnels using a simple three-phase formula. 

Phase 1: The Awareness Funnel

The awareness phase of your funnel is dedicated to attracting new prospects. At this stage, you’re previously unknown to your audience and you’re looking to make a strong but unassuming first impression. 

Here you should be creating informative content that addresses problems or questions your audience might not even be aware that they have. For instance, “5 Things You Can’t Forget When Remodeling Your Kitchen” or “How To Keep Your Dog Active During the Winter” are topics that are well-suited for the awareness stage.

Although your content can take any form, most consist of the following:

• Long-form blog articles.

• YouTube videos.

• Podcast episodes.

I recommend using keyword research software like Moz, SEMrush or Ahrefs to find what your audience is searching for within your niche. Keywords with key search volume (> 1,000) have to do with topics and questions that are commonly asked within your industry or niche. Seek these out and create content based on these high-volume keywords.

The key is to create excellent, well-sourced and easy-to-read content that genuinely helps solve the problems your audience might be facing. Use your awareness-phase content to bring positive attention to your brand, adding value to your audience by solving legitimate problems for free. 

Phase 2: The Consideration Funnel

The consideration stage is dedicated to an audience that has a specific problem in mind and wants to find solutions or products to address it. While they’re not quite ready to take out their credit card, at this point they’re looking for trustworthy sources for information about a product they have in mind.

At this stage, you want to create informative content that focuses on specific types of solutions or products — for example, “What’s The Perfect Refrigerator Size for a Family of Four?” or “How to Get More Value Out of Your Rawlings Baseball Glove” are excellent content ideas for the consideration stage. 

Once you’ve prepared content at the consideration stage, revisit your awareness content and add in links to your related consideration content. This way, you can route prospects to the next stage in their buying journey. Just make sure that there’s a natural and logical link between the content you’re linking between; otherwise, it’ll seem forced and can spoil any trust or goodwill you’ve built with your prospect.

Phase 3: The Decision Funnel

The third phase of the funnel, the decision stage, is the closer. This is where your audience members have their wallets out and are ready to make a purchase. Naturally, this stage is dominated by content that reviews, aggregates or compares products, such as:

• Single-Product Reviews: “Is [Product A] Worth The Money? (Our Honest Review)”

• Product Roundups: “The Top 10 Best Cat Food Products for Senior Cats”

• Head-To-Head Comparisons: “Apple Watch vs. Fitbit: Which Is Better in 2021?”

Your calls to action (CTA) have to be strong at this stage. There should be multiple buying opportunities on the page, and product links should be included wherever they naturally fit. This is where you’re converting prospects into customers, so make sure you’re providing honest, in-depth content that readers will trust. 

You’ll notice that there’s a continuity between each stage of the funnel. Your awareness content should link to consideration content, which, in turn, should link to decision content. In this way, your strategy resembles a “funnel” that, eventually, leads to a sale.

Master The Art Of Funnel-Building

As an entrepreneur, it’s essential that you create content that caters to your audience’s needs. With e-commerce, the sales process is a long game. You need, at minimum, a three-stage funnel to attract prospects, win their trust and bring them back when it’s time for them to close the deal. 

A Salesforce survey found that 79% of marketing leads never end in sales. With a marketing funnel, you can stop the bleeding. Marketing funnels are simple three-part blueprints for routing your prospects into paying customers.

Don’t rely on prefabricated and costly funnel building software. Instead, save your money and spend it on ads to promote your content. If you follow this basic, three-step formula to building a marketing funnel, you can put your business on the path to search engine optimization (SEO) success and bring prospects into your business organically.

Related Content: How Digital Finance Can Change Payments Across Europe

Rank your Google My Business On Page 1 of Google

Do you want to Ranks your Business and Website Higher than your competitors?

GMB Listing is a free business listing from Google. It allows you to provide details and photos of your business, including your location, services, and products.

Creating this free profile is a great way to increase your visibility across Google services. Information from your Google Business Profile may appear in Google Search, Google Maps, and Google Shopping.

If your customers want to find your new opening hours or want to call you to inquire about your health and safety protocols, you can bet they probably aren’t going to crack open the Yellow Pages.

Instead, they’re going to Google your business’s name and check out your GMB Listing.

Google My Business (GMB) is no longer optional — it’s an essential part of any business’s online presence and often the first-place customers look for up-to-date information about your company. In the age of Covid-19, this is truer than ever.

Every Business is in need of GMB optimization.

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We will optimise every important part of your Google My Business listing for you.

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How to Build an Email List: Best Proven Methods for 2022

The ROI for email marketing remains the highest among all marketing channels $40 for every $1 spent. No other channels come even close to these heights.

Deciding to build an email list is one thing, but actually seeing success can be quite hard for retailers. This is especially true since there are often so many other aspects of running an ecommerce store.

The two main conditions for successful email list building are the following:

Best Practices—the Do’s and Don’ts of an Email List

1. Get an email service provider

Honestly, before we even start, it’s very important that you get an email marketing provider that you’re comfortable with and which can really help you to build your email list.

Of course, at this point we’d recommend our own service, Getresponse to fulfil that need, but for the purposes of list building, there are many options to choose from.

This is one of the top list building strategies, but it will require a bit of homework from your side. What is important is that your email marketing provider has the following capabilities:

  • a variety of sign-up forms
  • the ability to send the signup to different lists
  • the ability to monitor the effectiveness of each sign-up form
  • the ability to segment your subscribers based on various behaviors
  • the ability to send automated messages based on these lists and segments

With that, you’ll have everything in place to start building your email list from scratch.

2. Keep your list healthy

A healthy email list means that you approach those people who are aware of you, engaged with your brand and have signed up for your newsletter. Only these kinds of contacts will provide you with high conversion rates and generate strong ecommerce marketing results.

Even more, 30% of subscribers change their email addresses every year, even after they join your list. So no matter how long and hard you have been collecting your emails, you should delete any inactive subscriber on a regular basis.

3. Never, ever buy an email list

Most marketers are looking for ways on how to build an email list fast. Remember, neither a free mailing list found online nor a buyable one can be your way to go. It might be fast but it’s not right.

This one is such an important point to make, and one that many new ecommerce marketers are falling for. Repeat after me: this is not how to build your email list.

There are many shady people on the internet who will sell you email lists with hundreds of thousands of “quality” (read: not quality) contacts that are perfect for your business.

But you know they’re not. You’re just hoping that at least some of them are (maybe 2% wouldn’t be bad, right?).

But that’s bad thinking.

Here’s why:

  • If you’re buying an email list, there’s a huge chance that other people are buying the same email list.
  • That email list may be a pure spam trap, or have spam traps, meaning if you send emails to those contacts, your sender’s email address and IP address will be blacklisted as spam.
  • Those people may not be spam traps, but they’re unfortunately not quality leads for your business and they mark you as spam. Think about it: 100,000 contacts marking you as spam. Your sender’s reputation is as good as dead.
  • With enough spam complaints, your email service provider will terminate your account. Your goal of building an email list is dead in the water.
  • You are violating the GDPR, as those contacts (who reside in the EU) did not opt into your list. You don’t have proof of their signup, and you can face heavy penalties.
  • You will spend a decent amount of money on acquiring that list, and for sending your campaign to the contacts on that list. But instead of sales from your email marketing activities, you will get all the consequences mentioned above.

If you want to kill your email marketing career before you’ve even started, go ahead and buy an email list. This cannot be on any brand’s list building strategies.

However, if you want to be a smart marketer, follow these proven tactics on how to build an email list from scratch.

Getting Visitors to Your Site First

Building an email list necessarily requires one thing: that you have visitors to your site. While this article focuses mainly on converting existing site traffic, we’ll quickly go over some proven methods for getting that traffic in the first place.

For the most part, you have a few options:

  • Use ads, most likely Facebook ads. Ads allow you to target your perfect audience at the time and on the platform most suitable for them. However, some ads can be quite expensive. For that reason, many ecommerce businesses opt to use Facebook ads which are cost-effective and can easily scale as your needs and business grow. Read more about the most effective ecommerce ads.
  • Create engaging content. If you create great content that has the possibility to go viral, then you can use that to bring visitors to your site. You can distribute this content as you please—on YouTube (if it’s a video), TikTok, Facebook, Instagram, Twitter, and anywhere else. You just need to ensure that you have a clear call to action and a link that goes directly to your store. This can be either to the home page or a specific product or landing page you’d like your visitors to see.
  • Create engaging content via SEO. Another option is to create great content on your website consistently and wait as Google and other search engines pick it up. This is a much slower strategy. It can take weeks, months or even years to see considerable growth in your organic traffic. However, the major benefits here are that it’s completely free and platform-agnostic. This means that, no matter what happens to Facebook, Instagram, Pinterest, etc. (such as policy changes or reach restrictions), you can still get traffic directly to your site.

Email List Building Tactics

1. The under estimated standard opt-in form

On most ecommerce platforms, you already know how to build an email list. That’s because one of the first, and default ways to collect email subscribers is by having a standard opt-in form on your site.

Pretty much every Shopify site will have this opt-in form enabled, normally at the bottom or in the middle of the screen.

While the opt-in form is important, it is nonetheless still quite passive. You are hoping that your visitors will sign up for your newsletters by their own will.

Furthermore, you can’t really gauge whether they’re already interested in your brand. Instead, you should be using a pop-up form.

Pop-up forms are dynamic in nature. You can set them to pop up at certain times or for certain events, and they are a great way to deliver lead magnets for lead generation.

3. The power of incentive

If you want visitors to subscribe to your email list, you need to give them something in exchange. Something that they would find relevant.

The most common incentive is to offer a discount, sale or free shipping for a limited time to incentive someone to join your list.

But don’t offer “free updates.” No one really cares about free updates, and it might even seem spammy.

4. Gamification

In order to build an email list, you need to attract and engage your visitors. Sometimes, however, discounts and sales are not enough.

In those cases, it’s a great idea to think outside of the box. There are now many interactive sign-up forms that are fun for visitors and effective for ecommerce store owners.

5. A targeted landing page

You can also build an email list outside of your home page.

When you are running your marketing and advertising campaigns, you should be focusing on specific funnels to get your sales or subscribers.

6. Powerful lead magnets

People are generally skeptical of new stores and normally quite reluctant to purchase anything the first time.

That’s why the average conversion rate for many ecommerce stores is around 3%, which means that a full 97% of visitors will leave your store and most will never come back.

In order to avoid that, you can convert your visitors into subscribers—at no cost to them—with a lead magnet.

A lead magnet is a valuable resource—like a PDF guide, ebook, gift guide, stock images, etc.—that your visitors really want and one of the best ways to build an email list.

7. Giveaways that work

Another great tactic that all ecommerce stores should be considering is to utilize the powerful giveaway, especially on your audience’s favorite social media channels

Start Building Your List Today

The Future is Borderless: How Digital Finance Can Change Payments Across Europe

We’ve already seen emerging evidence of blockchain-based borderless solutions arriving across Europe, many of which offer a glimpse into the vast potential of digital finance. 

The cryptocurrency landscape is slowly but steadily changing the way that we do business around the world. The notion of having a currency that’s free of governmental influence and the prospect of leveraging payments across borders without the process being impacted by the meddling of banks and bureaucracy is certainly an appealing one, but with the help of blockchain frameworks, we may be heading toward a brave new world of limitless possibilities. 

It was only a matter of a few years ago that the term blockchain was only known to a handful of people outside the fledgling world of cryptocurrencies. Today, the technology has become much more widely known, largely owing to the growth of Bitcoin. Although cryptocurrencies are the best-known application of blockchain today, there’s limitless potential for the technology. As a secure and fully decentralised ledger, blockchain can bring positive change to many industries. 

One sector that’s ripe for innovation can be found in the cross-border money movement in multi-commodity trading business. These companies can involve countless stakeholders, intermediaries and banks all having to push and pull in the same direction to make deals happen. 

As the data shows, the European blockchain market is set to experience sustained growth over the course of the decade, opening the door to more comprehensive use cases across the continent. 

We can already see emerging evidence of blockchain-based borderless solutions arriving across Europe and beyond, many of which offer a glimpse into the vast potential of digital finance. 


It is still not too late to profit from Bitcoin, but DO NOT hesitate because 18,802,368 pieces are already on the market, so there will be less by 900 pcs every day. Bitcoin is limited, according to some star analysts, so there will be an enormous increase in the exchange rate due to this circumstance.

Bridging borders throughout Europe.

Blockchain-based cryptocurrency transactions are already becoming available across Europe, and companies like Bottlepay have opened the door to a cross-border payment infrastructure across the continent that’s free of silos and middlemen. 

The UK-based app facilitates real-time, cross border transfers of both cryptocurrencies and fiat money and the company has recently expanded its range of services across Europe — paving the way for international payments in both Euros and Bitcoin

Both UK and European versions of the app are set to support BTC payments internationally, including the withdrawal of Bitcoin from Crypto ATMs and online merchants. 

Bottlepay is also highly in tune with social networks, and is leveraging payments via Twitter with plans to expand its services to Reddit, Telegram, Discord and Twitch over the coming weeks and months. 

“Bottlepay is attempting to rewrite the rules when it comes to cross-border transactions. Half a billion people across the UK and Europe can now make cost-effective, instant payments to each other with a payments app that’s built on top of the Bitcoin Network,” explained Bottlepay founder, Pete Cheyne. “By launching in Europe, we are demonstrating the power of Bitcoin as an open-source monetary system.”

“We have created a payment rail that can process cross border payments immediately, at a low cost. It’s a much-needed update on the clunky, outdated payment systems available up until now, and a leap towards better financial inclusion for everyone.”

Championing security across the continent.

Blockchain technology can not only make payments across Europe more efficient, but it can also contribute to a much more secure financial ecosystem. 

Records on cross-border blockchains would be secured via cryptography. Network participants have their own private keys assigned to their transactions, which operate in a similar way to digital signatures. If these records are edited in any way, the signature will instantly become invalidated – immediately alerting the peer network to the changes occurring. 

Because blockchains are decentralised and distributed across peer-to-peer networks, the chain is synchronised through many different locations. This means that a blockchain can’t be changed from any central location, and if a hacker or external party wanted to change the data, they would need to access 51 percent of the participants and alter their information simultaneously — an act that would require immense computing power. 

It’s this attention to privacy that can be invaluable for large-scale cross-border transactions on the continent. The blockchain technology to support such privacy is constantly evolving, too. 

We can see evidence of the future of blockchain in the recent development of Avalanche, the revolutionary consensus algorithm that powers eCash — the new cryptocurrency devised by industry stalwart and innovator, Amaury Sechet. 

Sechet was a central part of Bitcoin ABC movement and is now turning his attention to redefining wealth by creating a pragmatic cryptocurrency that will enable instant, borderless transactions that prioritise security against central influence and fork-free upgrades. 

Driving emerging technology adoption.

Blockchain-powered payments are also helping emerging industries to accelerate their growth across Europe. 

European electric vehicle drivers, for instance, will now be able to recharge their cars through the use of cryptocurrencies after a collaboration between two fintech platforms paved the way for a more universal payment option for 50,000 charging points across the continent. 

Driving this change is Vourity, a Swedish payments firm, and Hips Payment Group in a partnership to empower EV users in Europe. Hips’ network has its own cryptocurrency, MTO, and its blockchain-based payments process intends to match consumer protections offered by credit card providers albeit with more flexibility. 

“We want to make it easy for drivers to charge their car, and offering an open platform that allows for crypto payments is the most logical choice for our next-generation world,” said Hans Nottehed, Vourity CEO.

This development has enabled users around Europe to use cryptocurrency payments as easily as they can use Apple Pay, Google Pay, Swish and Bluecode to charge their cars.

Although the move is very niche in its application at this stage, it provides valuable options to electric vehicle owners and offers them a consistent choice for payment no matter where they go in Europe — making it the perfect example of the freedom that blockchain-driven cryptocurrencies are capable of providing both businesses and consumers around the continent.


Tim Draper venture capitalist told these to CNBC, who thinks that Bitcoin is going to be worth up to $250,000. Tim Draper has successfully foreseen the rise of Tesla and Skype – now he considers Bitcoin as the biggest business.

They asked the investor, whether compared to Tesla, Hotmail and Skype, where he entered as an early investor, how big success does he expect from Bitcoin, and his answer was: “Bigger than all of them.”

According to the expert, Bitcoin will be worth $250k.

Build Better Websites & Funnels

In this day and age, any business that wants to thrive must go online.

With so many things going on worldwide and global changes that will forever impact the way people live and do business, going online is no longer just an option.

Not only to maintain their success but even just to survive.

Sure, there are already available tools that any business can use to run their entire company and processes digitally.

However, any minimum amount of research will tell you that most of these products are expensive, complicated, and limited in customization.

In other words, not very user-friendly, and definitely not suitable for all business owners, especially those who are less tech-savvy and might even be on a budget.

I mean, who can afford to invest thousands of dollars a month into a bunch of complicated tools, and on top of that, hire employees to manage the systems, right?

Well, if this sounds familiar in any way, I have some good news for you.

As an online marketer and blogger myself, I am always looking for new solutions for these everyday challenges we face as business owners.

Today, I am very excited to introduce you to my latest discovery.

GrooveFunnels is, by far, the best way I have found to be able to build websites, sales funnels, and sell digital products online.

The best part? It’s FREE.

But the free value does not end there…

You see, GrooveFunnels is not just a website and sales funnel builder.

The co-founder of GrooveFunnels, Mike Filsaime, is actually a veteran in the Internet marketing space and has put all his experience and expertise into one of the best suites of marketing tools I have ever seen.

I’ve also signed myself up for an account (it’s free), and for the past few days, I’ve had the chance to play around with it.

And you know what?

I can definitely tell you that this 100% free tool is perfectly capable of running your entire business, maybe even better than some of the expensive complicated tools out there.

I’m not exaggerating by any means…

From what I’ve seen so far, GrooveFunnels includes everything that I need to run my online business, all for absolutely free.

Here’s just a quick list of what I’ve gathered so far:

  • FREE sales, page, and funnel building platform
  • Possible to build my own branded websites with full navigation
  • Can integrate with my own custom domain name
  • Able to sell my products with what they call a 1-click upsell
  • Capability to integrate upsells, downsells, and order bumps
  • Even has a way to create my own powerful affiliate program for my products!

And that’s just for starters because there is so much more for me to explore!

I’m not even joking when I say that I am planning to change my ENTIRE online business over to GrooveFunnels!

I mean, why wouldn’t I?

It’s FREE, and it’s probably the BEST suite of marketing tools I have ever seen in my life.

By the way, there’s more…

I didn’t even mention some of my favorite benefits of GrooveFunnels.

As a member, I’ve also received a TON of community benefits.

I’ve been able to join their private Facebook group, connect with marketing experts inside, get help with all my problems, access private training within their own academy, ask questions through their helpdesk, and meet other like-minded entrepreneurs just like me to make the best use of these tools.

So, if you’re like me… Striving to grow your business, looking to learn more about marketing and getting to know some of the best in the industry at a more personal level, then you won’t want to miss out on this opportunity.

Sounds great, right?

But you might be asking… what’s the catch?

The catch is that GrooveFunnels is free, but for a limited time only.

GrooveFunnels is in its pre-launch phase, which means that many of the products have still yet to fully launch.

When they do, and as the products continue to get upgraded, GrooveFunnels may no longer be free anymore.

This means that now is the time to sign up for your free account, which would also qualify you for the additional software upgrades that they make as time goes on.

Awesome deal, right?

It’s called being at the right place, at the right time.

And that’s where we’re at right now 🙂

Don’t wait any longer, because I’m honestly unsure when this free offer will go away.

Do yourself a favor and sign up for your free GrooveFunnels account right now, and I will see you inside of the Facebook group.

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