Tag: link building

What is SEO?

SEO stands for “Search Engine Optimization.” It is the process of optimizing a website to improve its ranking in search engine results pages (SERPs) for specific keywords. The goal of SEO is to increase the visibility of a website and drive more traffic to it.

SEO involves several techniques, including:

  1. On-page optimization: This includes optimizing the content and structure of a website, such as using keywords in headlines and meta tags, creating high-quality content, and making sure the website is easy to navigate.
  2. Off-page optimization: This includes building backlinks to a website from other sites, as well as social media and directories, as search engines consider backlinks as a sign of a website’s relevance and authority.
  3. Technical SEO: This includes optimizing the underlying code and architecture of a website, such as optimizing page speed, mobile optimization, and website security.
  4. Local SEO: this is focused on optimizing a business’ online presence so that it can be easily found by people looking for products or services in their local area.

By implementing these techniques, a website can improve its ranking in search engine results pages and drive more traffic to the site. SEO is a continuous process and requires regular monitoring and optimization to maintain or improve the ranking.

The Ultimate SEO Audit Training

How to rank in Google page 1 with SEO?

Ranking on the first page of Google is the goal of many website owners and businesses. Here are some tips to help improve your website’s ranking in search engine results pages (SERPs) using SEO:

  1. Research keywords: Use keyword research tools to find the keywords and phrases that are relevant to your business or industry and that people are searching for. Use these keywords throughout your website’s content and meta tags.
  2. Create high-quality content: Google values websites that provide useful and informative content to users. Make sure your website has a good amount of original and high-quality content that is relevant to your target audience.
  3. Optimize your website’s structure and technical aspects: Make sure your website is easy to navigate, loads quickly, and is mobile-friendly. Google also values website security so make sure your website has an SSL certificate.
  4. Build backlinks: Backlinks are links from other websites to your site, and they signal to search engines that your website is trustworthy and relevant. Build backlinks by creating valuable content, and reaching out to other websites and asking them to link to your content.
  5. Optimize for local search: If your business has a physical location, make sure your website is optimized for local search. This includes including your business’s address and phone number on your website, and getting listed in local business directories.

6. Use Google My Business: Google My Business is a free tool that allows you to manage your business information on Google. It can help your business appear in Google Maps and in the local pack on the first page.

7. Monitor your progress: Use analytics tools to monitor your website’s traffic and search engine rankings. This will help you understand how your SEO efforts are impacting your website’s visibility and performance.

It’s important to note that SEO is a continuous process and it takes time to see results. Also, Google’s algorithm changes frequently, so you should stay up-to-date with the latest SEO best practices to maintain or improve your ranking on the first page.

The Ultimate SEO Audit Training

How important are backlink in seo?

Backlinks, also known as inbound links or incoming links, are an important factor in search engine optimization (SEO). Backlinks are links from other websites to your site, and they signal to search engines that other websites consider your site to be relevant and trustworthy.

Here are some ways backlinks can impact your website’s SEO:

  1. Search engine ranking: Backlinks are one of the most important ranking factors in Google’s algorithm. The more high-quality backlinks a website has, the more likely it is to rank well in search engine results pages (SERPs).
  2. Referral traffic: Backlinks can also drive referral traffic to your site. If someone clicks on a link to your website from another site, they will be directed to your site, which can increase your website’s traffic.
  3. Brand visibility: Backlinks can also help increase brand visibility. When other websites link to your site, it increases the chances that people will see your brand and become familiar with it.
  4. Domain authority: Backlinks are also a signal of a website’s trustworthiness and authority. The more backlinks a website has, the more likely it is to be seen as an authoritative source by search engines.

However, it’s important to remember that not all backlinks are created equal. Backlinks from high-quality, authoritative websites are more valuable than those from low-quality or spammy sites. So it’s important to focus on building quality backlinks from reputable sources. Google also has a strict policy against buying or selling backlinks, and it’s against their terms of service. Websites that are caught buying or selling backlinks may be penalized or even removed from search results.

Rank your Google My Business On Page 1 of Google

Wikipedia Business Page for your Business with Dofollow Backlink

What are Backlinks Tier 1, Tier 2, Tier 3 Backlinks? Do Tier 2 Backlinks help my Google Ranking?

Tier 2 link building is one of the most incredibly effective techniques that I use in SEO. Some SEO experts underestimate the importance of Tier 2 and Tier 3 link building or just don’t know anything about it. In this guide I’m going to elaborate on what Tier 1, Tier 2 and Tier 3 backlinks are, and how one can use them in SEO for higher rankings.
As often happens, a pure chance made me consider Tier 2 link building as an effective tool for my SEO purposes.
A long time ago, I was working on SEO for a client’s website and placed a link to it in Wikipedia in the References section. It was a quality and valuable “How to” article relevant to the one in Wikipedia. In spite of this, this backlink was deleted by Wiki moderators.
After some time, I received a guest post containing an about.com link (back to when this site accepted articles or external contributors). I added this post to the same Wiki article. A miracle happened: moderators didn’t delete the link to the about.com article. You hardly need explanations; this about.com article was less valuable and informative than that article published on the client website. Eventually, Wikipedia made reference to the article on about.com, and the article, in turn, to the page I needed.
This made me think about using this method with other trusted resources, where strict moderation is in place. Consequently, I got referral backlinks on other popular sites, among which were also Reddit and Digg (a very popular community in the past). Far from being deleted, the links and responses in these sites were highly rated by users and contributed to their visibility. Such visibility also gave more referral traffic to my client’s site.
As it turns out, referral traffic is not what we’re focusing on here. I noticed a direct relationship between Tier 2 link building and growth in ranking for the main website. In doing so, the quantity of Tier 1 referring links could remain the same, but Google positions kept growing.
That’s the real magic! Especially considering that competitors usually follow only Tier 1 links and, rarely, Tier 2 links.

Later I tested lots of different Tier 2 and Tier 3 backlinks building techniques. Not all of them were effective and safe. For example, getting Tier 2 and Tier 3 links by using services on Fiverr turned out to be an absolutely useless activity.

I’ve highlighted the ones that proved to the most efficient, with minimum time and money lost. The last factor is particularly important since link building in competitive niches requires a huge budget.

What is Tier 1, Tier 2 and Tier 3 link?

Tier 1 links are backlinks directly referring to your website. These could be both “links” to whose origin you have nothing to do with, and artificially obtained links.

Tier 2 links are leading to the pages that contain Tier 1 links. And, consequently, Tier 3 links are leading to Tier 2.

But to what extent can Tier 2 link building make your main backlinks more powerful?

Now I’ll explain the point of getting Tier 2 links instead of lots of Tier 1 links. The benefit of a more link optimized page with a backlink leading to your site could be several times higher than of any additional Tier 1 link.

It is easier to bring an article published on a popular trust site to top rank on Google, than on your own (client) site with lesser traffic and low DA and trust parameters.

There are several reasons for it. Trusted, authoritative sites have:

  • more Google trust;
  • more likes and shared in social networks;
  • more natural links that appear right after the article was published;
  • more fragmental retyping by other sites (often with a referent link to the source).

I know that some SEOs aren’t keen on optimizing web pages instead of their own.

Don’t worry. If you identify the right pages for SEO and use economical but effective Tier 2 link building techniques, you’re likely to win.

You’re likely to spend the same time and money, but the result will be much better than what you get if you concentrate only on Tier 1 links creating.

How to spot ideal Tier 1 links pages for optimization?

Obviously, not all Tier 1 links need additional Tier 2 links. For example, there’s no point in strengthening an external web page, where the link to your competitor’s site is also placed in addition to the link to your site. There’s also no need in strengthening pages containing irrelevant or partially relevant content.

There are four main factors that’ll help you identify ideal pages for Tier 2 link building:

1. Trusted and authoritative sites’ pages

These sites score higher on DA and trust parameters than your website. Use Google trust for your purposes.

You should take into account that getting such backlinks is often a dramatic money loss (and it requires much time, at the very least). It’ll be more logical not to let anything go, but promote the links with the help of Tier 2 links.

2. Pages on sites with relevant topics

I am referring to domain relevance. In this case, if the article is relevant to the subject matter covered in your main link, the positions in search results will be more likely to grow.
If all four components coincide – a subject of a donor domain, a subject of a published article, an anchor text of a link in an article and a subject of an acceptor – this is the perfect combination for Tier 2 promotion.

3. Pages with dofollow links

Though Google is not ignoring nofollow links anymore, the dofollow links’ effectiveness is still the most important for SEO. If you strengthen Tier 1 links, only do it with the dofollow ones.

4. Pages with business anchor links

There’s no point in placing Tier 2 links on the page where Tier 1 link is without anchor or has an alternative anchor. Choose pages where anchor links correspond to the keyword you’re targeting. These links will be the most effective, and they will fully transfer the link weight to the acceptor.

Let me tell you about Tier 3 link building pages selection a little later.

Tier 2 Link Building Techniques

When you’ve identified Tier 2 link building pages, it’s time to start promoting them.

This is particularly important, because Tier 2 and Tier 3 link building requires a more modest budget than that for any Tier 1 links.

Here are 5 most effective Tier 2 link building techniques:

Links in social networks

Just after an article is published, share it across all social media. If you have an opportunity to add the article to relevant groups (for Facebook) or channels (Telegram), just do it! If you don’t have such an opportunity, search for it.

Source: statista.com

Important! the more coverage you make the first time the article is published, the more chances there are for it to be noticed by notable media and opinion leaders in your niche. Remember that people are more likely to share the materials from authoritative sources. And this is exactly what we have.

Links in communities and Q&A sites

In parallel with social media, target communities and Q&A sites. You could place a link to an already existing thread or create a new one. But don’t do this too promotional – present your article as useful material (especially if it is true). Through the right approach, this technique is likely to give you more referral traffic than any other.

Free guest posting

In the case of Tier 2 link building, using the sites that publish guest articles for free could be the best idea for getting links. You’re likely to spend your budget only on content making, far from paying website owners. This will definitely reduce your costs for getting backlinks. 

Cheap premium guest posting

In addition to free guest posts, I use the sponsored ones, keeping the cost below $50 for one post. You can find quite a few websites that will publish your article at a low cost. Last but not least, article quality requirements are less strict than those of free guest blogging.

Important! Avoid sites that regularly sell links or publishing of guest posts. The utility of such publications is questionable. 

How to identify such problem donors?

There are several telltale signs that could help you:

  • Such sites generally have a page mentioning the price for guest posting. I don’t work with such blogs.
  • You could often see such sites in the lists sent to your email. They make offers of publications with links from them. You should also avoid them.
  • Such sites don’t have a specific niche and accept diverse content. As usual, they have a catch-all menu with various categories.
  • Such sites are not against forbidden content (adult, casino, pharmacy, and other). They often charge higher for such publishing.
  • These sites don’t often have their own social media accounts. And if such sites do have them, then they are often abandoned pages with zero subscribers, no recent posts, and minimal activity in the form of comments on posts.
  • Sites of this kind usually (but not always) have low organic traffic. You can check their traffic with the help of SimilarWeb or Ahrefs.
  • The very sites often have a high spam parameter. You can check it through Moz, LinkResearchTools, or CheckTrust.

Additional guest post links

Often the sites that accept guest posts (especially sponsored ones) allow placing more than one referral backlink. It’s wise to use them for getting Tier 2 links. Thus, you’re likely to get one main link to the main project and one or two links for Tier 2 pages from one publication. This technique not only keeps your expenses in check but is also very effective.

Important! When using this technique, mind that Tier 1 and Tier 2 links in one publication should not be from the same branch. This means that the second link should link to an article in which the link URL does not match the first link.

Forum links

Firstly, if properly built, they give referral traffic, which makes such Tier 2 links more valuable.

Secondly, they are timeless: if such links are not deleted on the forums during the first month, they’re likely to remain there forever.

And thirdly, they are available at cost, which is also an important factor.

Actually, forums are ideal sources for getting Tier 2 links. Remember that when you place a forum link not to your website but to a famous and authoritative one, the forum moderators will be tempted to let it remain because they don’t suspect you’re doing it for your vested interest, and the forum members benefit from the content. That is, of course, provided that the article is really valuable.

Important! Refrain from using exact business anchors in forum links. If frequently used, business anchors could be insecure, especially when they are the only things to use. That’s why you should use just URLs without any anchor texts more often.

When and How Should One Use Tier 3 Link Building?

I use Tier 3 link building only for the pages that have already shown good response to Tier 2. In this case, I lean on the Pareto Principle to define the appropriate Tier 2 pages.

For each publication with Tier 2 links, I control rankings by the most important keywords. If after some time the rankings are growing, then it is a good sign that they can be strengthened by Tier 3 links. Consequently, if there is no position growth, the pages are not likely to get extra Tier 3 backlinks.

In my experience, authoritative pages grow well in search queries due to their high quality and well-defined content. As for ‘one-size-fits-all’ articles with a superficial topic analysis, they don’t usually give significant results.

Tier 3 link building techniques

They are the same as for Tier 2 link building, except sponsored guest posting. In most cases, I limit myself to social networks, Q&A sites, forums, and second links in guest posts.

Automatic Tier 2 and Tier 3 link placing techniques

There is another slippery slope that can’t be omitted. 

Should one take them into consideration? They definitely should not be used for the white hat niches I work with. That’s true even for Tier 3 link building.

Firstly it’s a moral issue, because when you create spam links for somebody else’s sites and their owners would not appreciate such a link profile.

The main issue is the following. If a page linking to your main site will sharply drop down in SERP as a result of Google sanctions (your active work with it in Zennoposter), your site is likely to undergo negative effects too.

Probably, several such links will not do much harm. But if they grow in number, Google is likely to recognize it as your site getting links artificially.

That’s why this is one of the reasons you should monitor SERP positions for all the pages you strengthen by Tier 2 links. If the positions suddenly drop down, that’s a really bad sign. Contact the donor’s administrators immediately and ask them to delete the link in such an article.

If you are not sure you’ll delete the link at once, never use such automatic link placing techniques.

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