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Was ist Seo Visibility?

SEO Visibility

Die Suchmaschinensichtbarkeit (auch bekannt als „Suchsichtbarkeit“ oder „SEO-Sichtbarkeit“) ist der Anteil des Verkehrs, den eine Website von ihren Platzierungen in den organischen Suchergebnissen erhält.

Nehmen wir zum Beispiel an, dass Sie für ein bestimmtes Keyword auf Platz 3 rangieren.



Nun, laut unserer aktuellen Google-Branchenstudie zur Klickrate erhält das dritte Ergebnis in Google 18,6 % aller Klicks.
Das bedeutet, dass die Suchmaschinensichtbarkeit Ihrer Website für dieses spezifische Keyword 18,6 % beträgt.
Sie können die Suchsichtbarkeit Ihrer Website auch als Ganzes mit einem Tool wie SEMrush berechnen.

Diese Site-weite Zahl berücksichtigt alle Ihre Rankings. Und gibt Ihnen einen Sichtbarkeitswert, der auf jedem einzelnen Schlüsselwort basiert, für das Sie ranken.

Mit dieser Erklärung aus dem Weg, hier ist, wie Sie Ihre Sichtbarkeit in Suchmaschinen verbessern können:

1. Zielen Sie auf Long-Tail-Keywords ab
Das ist der Deal:

Wenn Ihre Sichtbarkeit in Suchmaschinen nicht so ist, wie Sie es sich wünschen, liegt das wahrscheinlich daran, dass Sie auf Keywords abzielen, die viel zu wettbewerbsfähig sind.

Tatsächlich ist dies ein Fehler, den ich damals gemacht habe.

Als ich mit der Keyword-Recherche anfing, wählte ich Keywords aus, die viele Suchanfragen erhielten.

Wenn ich also ein Keyword mit 9.000 Suchanfragen pro Monat gefunden habe, würde ich sagen: „Großartig! Das klingt nach einem Schlüsselwort, auf das ich abzielen sollte.“

Leider hatten viele dieser Keywords sehr hohe Keyword-Schwierigkeitswerte, wie diese:
Was bedeutete, dass ich so gut wie keine Chance hatte, für dieses Keyword zu ranken. Auch wenn mein Inhalt hervorragend war.
SEO Visibility
Deshalb empfehle ich, sich auf Long-Tail-Keywords zu konzentrieren.
Long-Tail-Keywords haben normalerweise eine geringe Konkurrenz in den SERPs.

Das bedeutet, dass Sie gute Chancen haben, die Top-3-Ergebnisse zu knacken.

Zum Beispiel habe ich kürzlich das Long-Tail-Keyword „SEMrush vs Ahrefs“ ins Visier genommen.
Long-Tail-Keywords haben normalerweise eine geringe Konkurrenz in den SERPs.

Das bedeutet, dass Sie gute Chancen haben, die Top-3-Ergebnisse zu knacken.

Zum Beispiel habe ich kürzlich das Long-Tail-Keyword „SEMrush vs Ahrefs“ ins Visier genommen.
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2. Überprüfen Sie die Mobilfreundlichkeit Ihrer Website
Google stuft jetzt Websites, die nicht für Mobilgeräte optimiert sind, herab.
Glücklicherweise ist es leicht zu erkennen, ob Google Ihre Website als „mobilfreundlich“ einstuft.

Das Google-eigene Tool sagt Ihnen, ob Ihre Website richtig für mobile Geräte optimiert ist oder nicht.
3. Verbessern Sie Ihre Titel- und Beschreibungs-Tags
Die organische Klickrate ist ein WICHTIGES Google-Ranking-Signal.

Und je höher Ihre CTR im Allgemeinen ist, desto höher wird Ihre Website bei Google eingestuft.
Die Frage ist: Wie bringen Sie mehr Leute dazu, auf Ihr Ergebnis zu klicken?

Schreiben Sie Titel-Tags und Meta-Beschreibungen, die Ihr Ergebnis überzeugender machen.

Insbesondere möchten Sie Titel-Tags schreiben, die Aufmerksamkeit erregen … ohne Clickbait.
Und Sie möchten, dass Ihre Meta-Beschreibungen Ihre Inhalte verkaufen.
Wenn Sie diese beiden Dinge konsequent tun, können Sie Ihre CTR erheblich steigern.

Dieser CTR-Boost kann zu höheren Platzierungen bei Google führen. Und letztendlich eine verbesserte Sichtbarkeit in Suchmaschinen.

4. Bauen Sie Backlinks von relevanten Seiten auf
Es besteht kein Zweifel: Wenn Sie Ihre Sichtbarkeit in Suchmaschinen erhöhen möchten, sind Backlinks ein Muss.

Aber nicht irgendwelche Backlinks.
5. Optimieren Sie Ihre Inhalte für die Verweildauer
Google möchte Webseiten bewerten, die Menschen LIEBEN.

Woher wissen sie, ob jemand einen bestimmten Inhalt liebt?

Verweilzeit.

Die Verweildauer ist eines der vielen UX-Signale, die Google verwendet, um herauszufinden, ob eine Website gut zu einem bestimmten Keyword passt.

Tatsächlich hat unsere Ranking-Faktoren-Studie mit über 11 Millionen Suchergebnissen ergeben, dass Websites mit hohen Verweilzeiten tendenziell höhere Platzierungen aufweisen als Websites mit niedrigen Verweilzeiten.
6. Verbessern Sie Seiten, die auf Seite 2 ranken
Nur etwa 1 % der Google-Nutzer besuchen die zweite Seite der Suchmaschinenergebnisse.
SEO Visibility
7. Fügen Sie Ihren Inhalten LSI-Schlüsselwörter hinzu
Das Hinzufügen von Latent Semantic Indexing (LSI)-Schlüsselwörtern zu Ihren Inhalten kann Google dabei helfen, herauszufinden, worum es auf Ihrer Seite geht.

Glücklicherweise ist das Finden von LSI-Schlüsselwörtern ziemlich einfach.

Alles, was Sie tun müssen, ist, in Google Bilder nach Ihrem Schlüsselwort zu suchen.

Und schau dir die kleinen Tags an, die auftauchen.
Diese Tags sind Wörter und Ausdrücke, die Google als eng mit diesem Schlüsselwort verbunden betrachtet.

Und wenn Sie diese Begriffe in Ihren Inhalten erwähnen, bestätigen Sie Google, dass es auf Ihrer Seite wirklich um dieses Keyword geht.

Hinweis: Manchmal stoßen Sie auf ein oder zwei Tags, die für Ihren Artikel keinen Sinn ergeben. Oder eine, die Ihr Schreiben roboterhaft klingen lässt. Wenn das der Fall ist, empfehle ich, sie nicht zu verwenden. Das Erzwingen von Schlüsselwörtern in Ihren Inhalten kann mehr schaden als nützen.

8. Interne Verknüpfung zwischen Seiten
Interne Verlinkung ist eine relativ einfache SEO-Technik, die einen großen Einfluss auf Ihr Suchmaschinenranking haben kann.

Alles, was Sie tun müssen, ist, Seiten auf Ihrer Website mit viel Linkautorität zu finden (der Bericht „Indexierte Seiten“ in Semrush ist dafür großartig).
9. Führen Sie ein SEO-Website-Audit durch
Das technische SEO Ihrer Website ist ein wichtiger Teil Ihrer Sichtbarkeit in Suchmaschinen.

Wenn Google Ihre Website nicht crawlen und indizieren kann, wird es schwierig, sie zu ranken. Auch wenn Sie ERSTAUNLICHE Inhalte und Tausende von Backlinks haben.

Die Sache ist die: Es ist unmöglich, Ihren HTML-Code manuell auf Probleme und Fehler zu überprüfen.

Stattdessen möchten Sie ein SEO-Audit-Tool verwenden, das Probleme für Sie erkennt.

Ich persönlich mag die SEO-Audit-Funktion in Semrush.

10. Erweitern Sie Ihre „SERP-Immobilien“
Das Aufsteigen in den Suchmaschinen-Rankings ist nicht die einzige Möglichkeit, Ihre Sichtbarkeit in Suchmaschinen zu verbessern.

Sie können auch mehr „SERP Real Estate“ aufnehmen.

Mit anderen Worten:

Erweitern Sie das Snippet Ihrer Website. Oder ordnen Sie Ihre Immobilien an mehreren Stellen ein.
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Kaufen Sie die besten Backlinks und den Backlink-Service für SEO

Die Bereitstellung von Backlink-Services für Ihre Website ist der wichtigste Faktor, um Ihnen ein hohes Ranking im SEO zu verschaffen. Jetzt Backlinks Kaufen

Das Ranking bei Google ist nicht schwer. Alles, was Sie brauchen, ist eine gesunde Anzahl von Backlinks von verweisenden Domains, die in den Augen von Google Autorität und Vertrauen haben.

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Backlinks richtig kaufen in 2022

Wenn Sie Linkbuilding ausprobiert haben, wurde Ihnen wahrscheinlich die Möglichkeit angeboten, Backlinks zu kaufen.

Einige Link-Builder werfen Geld auf jede alte Website, und einige skrupellose Website-Besitzer Making a Killing.

Aber wenn viele Websites nur auf Sie verlinken, wenn Sie sie bezahlen, kann es verlockend sein, einige dieser Websites in Anspruch zu nehmen, insbesondere wenn es sich um eine qualitativ hochwertige Website handelt.

Aber ist es sicher, Backlinks zu kaufen, und wie sollten Sie es tun? Schauen wir uns die Argumente an.

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Unserer Meinung nach verpassen Sie Links von einer riesigen Auswahl hochwertiger, relevanter Websites, wenn Sie sich weigern, für Backlinks zu bezahlen.

Was ist Suchmaschinenoptimierung?
Suchmaschinenoptimierung – englisch search engine optimization (SEO) – bezeichnet Maßnahmen, die dazu dienen, die Sichtbarkeit einer Website und ihrer Inhalte für Benutzer einer Websuchmaschine zu erhöhen. Die Optimierung bezieht sich auf die Verbesserung der unbezahlten Ergebnisse im organischen Suchmaschinenranking (Natural Listings) und schließt direkten Traffic und den Kauf bezahlter Werbung aus. Die Optimierung kann auf verschiedene Arten der Suche abzielen, einschließlich Bildersuche, Videosuche, Nachrichtensuche oder vertikale Suchmaschinen.

Die Suchmaschinenoptimierung ist ein Teilgebiet des Suchmaschinenmarketings.
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What are Backlinks Tier 1, Tier 2, Tier 3 Backlinks? Do Tier 2 Backlinks help my Google Ranking?

Tier 2 link building is one of the most incredibly effective techniques that I use in SEO. Some SEO experts underestimate the importance of Tier 2 and Tier 3 link building or just don’t know anything about it. In this guide I’m going to elaborate on what Tier 1, Tier 2 and Tier 3 backlinks are, and how one can use them in SEO for higher rankings.
As often happens, a pure chance made me consider Tier 2 link building as an effective tool for my SEO purposes.
A long time ago, I was working on SEO for a client’s website and placed a link to it in Wikipedia in the References section. It was a quality and valuable “How to” article relevant to the one in Wikipedia. In spite of this, this backlink was deleted by Wiki moderators.
After some time, I received a guest post containing an about.com link (back to when this site accepted articles or external contributors). I added this post to the same Wiki article. A miracle happened: moderators didn’t delete the link to the about.com article. You hardly need explanations; this about.com article was less valuable and informative than that article published on the client website. Eventually, Wikipedia made reference to the article on about.com, and the article, in turn, to the page I needed.
This made me think about using this method with other trusted resources, where strict moderation is in place. Consequently, I got referral backlinks on other popular sites, among which were also Reddit and Digg (a very popular community in the past). Far from being deleted, the links and responses in these sites were highly rated by users and contributed to their visibility. Such visibility also gave more referral traffic to my client’s site.
As it turns out, referral traffic is not what we’re focusing on here. I noticed a direct relationship between Tier 2 link building and growth in ranking for the main website. In doing so, the quantity of Tier 1 referring links could remain the same, but Google positions kept growing.
That’s the real magic! Especially considering that competitors usually follow only Tier 1 links and, rarely, Tier 2 links.

Later I tested lots of different Tier 2 and Tier 3 backlinks building techniques. Not all of them were effective and safe. For example, getting Tier 2 and Tier 3 links by using services on Fiverr turned out to be an absolutely useless activity.

I’ve highlighted the ones that proved to the most efficient, with minimum time and money lost. The last factor is particularly important since link building in competitive niches requires a huge budget.

What is Tier 1, Tier 2 and Tier 3 link?

Tier 1 links are backlinks directly referring to your website. These could be both “links” to whose origin you have nothing to do with, and artificially obtained links.

Tier 2 links are leading to the pages that contain Tier 1 links. And, consequently, Tier 3 links are leading to Tier 2.

But to what extent can Tier 2 link building make your main backlinks more powerful?

Now I’ll explain the point of getting Tier 2 links instead of lots of Tier 1 links. The benefit of a more link optimized page with a backlink leading to your site could be several times higher than of any additional Tier 1 link.

It is easier to bring an article published on a popular trust site to top rank on Google, than on your own (client) site with lesser traffic and low DA and trust parameters.

There are several reasons for it. Trusted, authoritative sites have:

  • more Google trust;
  • more likes and shared in social networks;
  • more natural links that appear right after the article was published;
  • more fragmental retyping by other sites (often with a referent link to the source).

I know that some SEOs aren’t keen on optimizing web pages instead of their own.

Don’t worry. If you identify the right pages for SEO and use economical but effective Tier 2 link building techniques, you’re likely to win.

You’re likely to spend the same time and money, but the result will be much better than what you get if you concentrate only on Tier 1 links creating.

How to spot ideal Tier 1 links pages for optimization?

Obviously, not all Tier 1 links need additional Tier 2 links. For example, there’s no point in strengthening an external web page, where the link to your competitor’s site is also placed in addition to the link to your site. There’s also no need in strengthening pages containing irrelevant or partially relevant content.

There are four main factors that’ll help you identify ideal pages for Tier 2 link building:

1. Trusted and authoritative sites’ pages

These sites score higher on DA and trust parameters than your website. Use Google trust for your purposes.

You should take into account that getting such backlinks is often a dramatic money loss (and it requires much time, at the very least). It’ll be more logical not to let anything go, but promote the links with the help of Tier 2 links.

2. Pages on sites with relevant topics

I am referring to domain relevance. In this case, if the article is relevant to the subject matter covered in your main link, the positions in search results will be more likely to grow.
If all four components coincide – a subject of a donor domain, a subject of a published article, an anchor text of a link in an article and a subject of an acceptor – this is the perfect combination for Tier 2 promotion.

3. Pages with dofollow links

Though Google is not ignoring nofollow links anymore, the dofollow links’ effectiveness is still the most important for SEO. If you strengthen Tier 1 links, only do it with the dofollow ones.

4. Pages with business anchor links

There’s no point in placing Tier 2 links on the page where Tier 1 link is without anchor or has an alternative anchor. Choose pages where anchor links correspond to the keyword you’re targeting. These links will be the most effective, and they will fully transfer the link weight to the acceptor.

Let me tell you about Tier 3 link building pages selection a little later.

Tier 2 Link Building Techniques

When you’ve identified Tier 2 link building pages, it’s time to start promoting them.

This is particularly important, because Tier 2 and Tier 3 link building requires a more modest budget than that for any Tier 1 links.

Here are 5 most effective Tier 2 link building techniques:

Links in social networks

Just after an article is published, share it across all social media. If you have an opportunity to add the article to relevant groups (for Facebook) or channels (Telegram), just do it! If you don’t have such an opportunity, search for it.

Source: statista.com

Important! the more coverage you make the first time the article is published, the more chances there are for it to be noticed by notable media and opinion leaders in your niche. Remember that people are more likely to share the materials from authoritative sources. And this is exactly what we have.

Links in communities and Q&A sites

In parallel with social media, target communities and Q&A sites. You could place a link to an already existing thread or create a new one. But don’t do this too promotional – present your article as useful material (especially if it is true). Through the right approach, this technique is likely to give you more referral traffic than any other.

Free guest posting

In the case of Tier 2 link building, using the sites that publish guest articles for free could be the best idea for getting links. You’re likely to spend your budget only on content making, far from paying website owners. This will definitely reduce your costs for getting backlinks. 

Cheap premium guest posting

In addition to free guest posts, I use the sponsored ones, keeping the cost below $50 for one post. You can find quite a few websites that will publish your article at a low cost. Last but not least, article quality requirements are less strict than those of free guest blogging.

Important! Avoid sites that regularly sell links or publishing of guest posts. The utility of such publications is questionable. 

How to identify such problem donors?

There are several telltale signs that could help you:

  • Such sites generally have a page mentioning the price for guest posting. I don’t work with such blogs.
  • You could often see such sites in the lists sent to your email. They make offers of publications with links from them. You should also avoid them.
  • Such sites don’t have a specific niche and accept diverse content. As usual, they have a catch-all menu with various categories.
  • Such sites are not against forbidden content (adult, casino, pharmacy, and other). They often charge higher for such publishing.
  • These sites don’t often have their own social media accounts. And if such sites do have them, then they are often abandoned pages with zero subscribers, no recent posts, and minimal activity in the form of comments on posts.
  • Sites of this kind usually (but not always) have low organic traffic. You can check their traffic with the help of SimilarWeb or Ahrefs.
  • The very sites often have a high spam parameter. You can check it through Moz, LinkResearchTools, or CheckTrust.

Additional guest post links

Often the sites that accept guest posts (especially sponsored ones) allow placing more than one referral backlink. It’s wise to use them for getting Tier 2 links. Thus, you’re likely to get one main link to the main project and one or two links for Tier 2 pages from one publication. This technique not only keeps your expenses in check but is also very effective.

Important! When using this technique, mind that Tier 1 and Tier 2 links in one publication should not be from the same branch. This means that the second link should link to an article in which the link URL does not match the first link.

Forum links

Firstly, if properly built, they give referral traffic, which makes such Tier 2 links more valuable.

Secondly, they are timeless: if such links are not deleted on the forums during the first month, they’re likely to remain there forever.

And thirdly, they are available at cost, which is also an important factor.

Actually, forums are ideal sources for getting Tier 2 links. Remember that when you place a forum link not to your website but to a famous and authoritative one, the forum moderators will be tempted to let it remain because they don’t suspect you’re doing it for your vested interest, and the forum members benefit from the content. That is, of course, provided that the article is really valuable.

Important! Refrain from using exact business anchors in forum links. If frequently used, business anchors could be insecure, especially when they are the only things to use. That’s why you should use just URLs without any anchor texts more often.

When and How Should One Use Tier 3 Link Building?

I use Tier 3 link building only for the pages that have already shown good response to Tier 2. In this case, I lean on the Pareto Principle to define the appropriate Tier 2 pages.

For each publication with Tier 2 links, I control rankings by the most important keywords. If after some time the rankings are growing, then it is a good sign that they can be strengthened by Tier 3 links. Consequently, if there is no position growth, the pages are not likely to get extra Tier 3 backlinks.

In my experience, authoritative pages grow well in search queries due to their high quality and well-defined content. As for ‘one-size-fits-all’ articles with a superficial topic analysis, they don’t usually give significant results.

Tier 3 link building techniques

They are the same as for Tier 2 link building, except sponsored guest posting. In most cases, I limit myself to social networks, Q&A sites, forums, and second links in guest posts.

Automatic Tier 2 and Tier 3 link placing techniques

There is another slippery slope that can’t be omitted. 

Should one take them into consideration? They definitely should not be used for the white hat niches I work with. That’s true even for Tier 3 link building.

Firstly it’s a moral issue, because when you create spam links for somebody else’s sites and their owners would not appreciate such a link profile.

The main issue is the following. If a page linking to your main site will sharply drop down in SERP as a result of Google sanctions (your active work with it in Zennoposter), your site is likely to undergo negative effects too.

Probably, several such links will not do much harm. But if they grow in number, Google is likely to recognize it as your site getting links artificially.

That’s why this is one of the reasons you should monitor SERP positions for all the pages you strengthen by Tier 2 links. If the positions suddenly drop down, that’s a really bad sign. Contact the donor’s administrators immediately and ask them to delete the link in such an article.

If you are not sure you’ll delete the link at once, never use such automatic link placing techniques.

Using Video to Improve Your SEO: 3 HUGE Benefits (And How to Do it)

It’s no secret that video is a rapidly growing trend in digital marketing.

Video content offers many benefits over text-based content, such as being more engaging and memorable.

But why should you focus your resources on video content?

The answer is simple: video can do GREAT things for your SEO.

As you probably know, Google analyzes many aspects of your website to determine where it will rank for a given Google search.

Video content can directly influence some of the most important Google ranking factors.

Wondering how this is possible?

Let’s check out how video can impact the following three major ranking factors.

1. Dwell Time

Dwell time is the amount of time that a user remains on your page before bouncing back to the search results page.

You can usually increase your dwell time by writing longer content and making it more engaging for the visitor. But the truth is, nothing is better for dwell time than a video.

A video immediately captures a user’s attention, and ideally, keeps them engaged for the duration of the video.

You can notice improvements in dwell time that go beyond just the length of the video. A study performed by Wistia discovered that users spent over twice as much time on pages with video content than on pages without.

Google interprets dwell time as your website providing value to its visitors. As a result, Google will place your website higher on the SERPs, earning you more organic traffic!

2. Page Quality

If you want your pages to rank on Google, they need to offer valuable, high-quality content by combining a variety of media.

You may already know that pages with longer content will rank better than pages with short content, but why not add videos to further increase the amount of content on your page?

(Image Source)

If you limit your webpages to strictly text-based content, you’ll continually be outranked by pages with stronger and more diverse content. Incorporating text, images, and of course, video, is a great way to boost your page quality.

A page that is more informative and unique thanks to the inclusion of video content will receive a higher page quality rating by Google. Needless to say, a higher page quality means higher rankings! You can learn more about page quality and Improve google rankings without getting penalized

3. Backlinks

As we mentioned before, embedding videos onto your webpages will increase the overall quality of your website.

As you provide more value with this content, an increasing number of websites will begin linking to your content.

One study found that having both text and video on your webpage can nearly triple the number of backlinks it receives.

On top of that, when you host your videos on YouTube, Vimeo or other platforms (we recommend YouTube – more on that later), you can place links back to your website in the description. That means with each video you create, you’ll secure yourself a new backlink.

How to Get the Most Out of Your Videos

The SEO benefits of video content are glaring. Now that you know these benefits, you’re probably wondering how you can get the most out of your video content. Use these tips to maximize the reach of your content.

1. Plan your videos around relevant, educational content

First and foremost, your video needs to provide value to your website’s visitors. Otherwise, it will have very little benefit.

You need to create your videos with a purpose in mind, whether it is to educate customers about a product, help them solve a problem or shed some light on your brand.

You probably already have content that does this – and that’s a good thing!

Try modeling your videos after popular content from your blog or other pages on your website.

2. Upload your videos to YouTube

YouTube is the second largest search engine in the world, with over 2 billion active monthly users.

This is a huge audience that you may not be taking advantage of yet. By uploading your videos to YouTube, you’ll tap into an entirely new traffic source.

If you are linking back to your website with each upload, you can get a huge increase in traffic through YouTube alone.

3. Add a title, description, and tags

During the upload process, you should be filling out every detail of your video!

youtube title, description, and tags

This provides both YouTube and Google with extra information about your content.

Once these search engines know what your video is about, they will be able to properly rank it in search results.

Make sure to fill your title, description and tags with relevant keywords to help it rank as high as possible!

4. Embed videos to your website

Embedding your videos is one of the most important aspects of using video content!

Embed each video onto a webpage with similar text-based content. This will help relevant webpages rank better in Google while also fueling traffic.

You’ll want to embed your video content using the embed code from YouTube instead of uploading it directly.

The presence of links between YouTube and your website is what creates all of these benefits!

5. Create and Upload Videos Consistently

Any SEO strategy is incomplete without consistent effort!

You need to consistently make videos and add them to your website in order to achieve all of the results that video content can offer.

Once you get the hang of the process, it can help to make a schedule for your video productions.

Aim for regular uploads – once a week, for example – to keep yourself accountable.

Conclusion

If you stick to these simple rules, you’ll be on your way to successful video content in no time!

Of course, not everyone has the time or the ability to churn out SEO-optimized videos week after week. If you fall into this category, but would still like to enjoy all the benefits of video content, then you are the perfect candidate for our Video Services.

With our Video Services, we take your existing web content and turn it into a high-quality video that is optimized for SEO. You don’t have to write, shoot or edit a thing. All you have to do is provide us with a link to your content, and we take care of the rest.

https://www.imdb.com/list/ls567419490/

https://www.imdb.com/list/ls567419203/

https://www.spiegel.de/netzwelt/tech/blackberry-e-mails-fuer-die-hemdtasche-a-207546.html

https://www.stern.de/reise/deutschland/schwarzwald-einfach-mal-ruebermachen-3562084.html

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