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What Are Social Media Ads?
Social media ads are one of the quickest and most effective ways to connect with your target audience. These ads provide plenty of profitable opportunities and are a great way to boost your digital marketing campaigns.
These small but mighty ads utilize all the data users share on social media to offer highly personalized and relevant content, which ultimately expands conversion opportunities and introduces your brand to more potential customers.
As more and more brands are getting on board with social media ads, it’s important to understand how this advertising medium works. Social Ads are an incredibly profitable and versatile advertising channel that give us the ability to build specific campaigns on social media to meet a selection of different business goals at relatively low costs.
To clue you in a bit more on how social media advertising works, let’s review an example of an actual social media ads campaign and walk through everything you need to know about social media advertising. Let’s go!
What Exactly Are Social Media Ads?
On social media, what is the best way to invest in social ads? While you may think the answer lies in knowing, “which social media platform has the largest user base”, there is actually no one correct answer. It may be cliché, but the truth is that is that with social ads, it depends on the situation. When making your decision, you need to think about where you can find your audience on social media, what kind of campaign you’re looking to spread through social ads, and how you can use this information to optimize ad investment. To help you out a bit, here is a short summary of the different types of social media advertising options:
- Social ads on Facebook. Facebook is the world’s largest social media platform, with one of the largest user bases (especially when you add in WhatsApp, Instagram, and Messenger.) Their advertising platform is solid and reliable. Aside from having an enormous potential audience, it has the advantage of being extremely visual and offering multiple and detailed segmentation options, from demographics to lookalike audiences.
- Social ads on Instagram. As an extremely visual social media, users are inclined to consume a large quantity and variety of posts. To take maximum advantage of Instagram’s potential, find examples of Instagram advertising that you would like to emulate and focus on optimizing your images and videos.
- Social ads on Twitter. This little blue bird network also offers very interesting social ads options, letting advertisers create campaigns adapted to various different objectives (conversion, leads, app installs, etc.) and increase their potential audience with Twitter Audience Platform. If you want to make the most of it, combine it with an artificial intelligence tool!
- Social ads on YouTube. Video marketing on YouTube is the closest form to traditional advertising that exists. Make the most of its potential to tell your audience stories they will connect with.
- Social ads on TikTok: TikTok is one of the newest social media platforms, but don’t underestimate its potential, especially with younger audiences. TikTok advertising is a new and exciting option in the world of social ads, and it’s safe to say the ads will be just as creative as the content on their platform.
- Social ads on Pinterest. Pinterest brings a largely female audience to social media and is an absolute hotspot for topics such as weddings, cooking or fashion, making it very useful for advertisers in this niche.
- Social ads on LinkedIn. This social media platform with a large professional user base brings an advertising solution for those looking to reach out to a corporate audience, with B2B marketing.
Tips for Social Media Advertising
Before we delve into the various types and examples of social ads, let’s consider what they are, how they are designed, and why they’re important.
Over 500 million Tweets are published per day. On Facebook, over 300 thousand photos are uploaded a day and around 4 million shares occur a minute. Amidst this staggering amount of content, how can we make our advertising campaigns stand out on social media?
Social Ads Design
The way that your ads are designed, the images and text you use, and the context they work in will all have an impact on encouraging users to click on your ads.
The truth is that on other digital platforms, like Google Ads, users are already quite willing to go through the conversion process – after all, more often than not, the reason they came across the product is because they were searching for specific keywords which happen to be related to the product. On the other hand, social media ads show your product to users who coincide with your target audience, but who don’t necessarily know your brand or weren’t thinking of buying the product.
Which is why, with social media advertising, we come across very different strategies when dealing with communities vs ads, and organic vs paid content. The massages’ tone, the content itself and the user behavior is different in each situation.
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Tips for Designing Social Ads
Because the look and feel can have such a great impact on the success of your social ads, its important to nail the design.
We tested two different types of ads to gauge the most successful campaign: One ad featured images that aligned to the brand’s style guide across all channels, versus ads that featured new images created specifically for performance.
With the same level of ad investment in each campaign, the performance oriented images experienced a 35% higher CTR compared to the images focused on branding. In addition, the ROI achieved in terms of sales as well as investment was more than doubled in the ad sets that used these images.
⭐ Use of your product images or footage.
⭐ Add logo & URL.
⭐ Full HD 1080p.
⭐ Video Editing.
⭐ Premium stock footage.
⭐ Premium Background music.
⭐ Color Grading.
⭐ Custom colors to match your branding.
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- Social Ads
- Animations videos
- Instagram Video Ads
- Facebook Video Ads
- Youtube Ads